Brandwave

How popular isMy Food Bag in search?

In August 2026, there were an estimated 36.5K branded searches for My Food Bag in New Zealand which held steady over the last 11 months. My Food Bag holds 38.4% estimated Share of Search among New Zealand meal kit delivery brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. My Food Bag38.4%
  2. HelloFresh35%
  3. Bargain Box21.5%
  4. Woop4.7%
  5. Green Dinner Table0.5%
My Food Bag website (opens in a new tab)

Follow My Food Bag and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which meal kit delivery brands compete with My Food Bag?

My Food Bag against meal kit delivery brands in New Zealand, by month

Share of Search by month for My Food Bag, HelloFresh, Bargain Box, Woop. The figures are in the table below the chart.

View monthly share of search table
MonthMy Food BagHelloFreshBargain BoxWoopGreen Dinner Table
Oct 202539.8%37.2%17.7%4.9%0.28%
Nov 202544.8%32.7%17%5%0.49%
Dec 202546.9%32.3%14.4%5.8%0.51%
Jan 202634.5%40.8%18.9%5.4%0.3%
Feb 202636.5%40.9%17.6%4.7%0.32%
Mar 202636%39.2%19.7%4.8%0.31%
Apr 202640%36.8%17.9%5%0.28%
May 202640.6%35.9%18.4%4.8%0.29%
Jun 202640%36%18.1%5.4%0.43%
Jul 202638.6%34.5%21.7%4.7%0.51%
Aug 202638.4%35%21.5%4.7%0.5%
Sep 2026—————

  1. 1.My Food Bag

    38.4%

    held 1st · 36.5K estimated branded searches · +23.4% vs prior month · -0.3 points

  2. 2.HelloFresh

    35%

    held 2nd · 33.3K estimated branded searches · +25.7% vs prior month · +0.4 points

  3. 3.Bargain Box

    21.5%

    held 3rd · 20.4K estimated branded searches · +22.9% vs prior month · -0.2 points

  4. 4.Woop

    4.7%

    held 4th · 4.5K estimated branded searches · +25.7% vs prior month · +0.1 points

  5. 5.Green Dinner Table

    0.5%

    held 5th · 480 estimated branded searches · +23.1% vs prior month · 0 points

Compare search popularity between My Food Bag and its closest rivals

How has branded search demand for My Food Bag changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for My Food Bag in New Zealand held steady, from 37.4K to 36.5K.
  • Across the 11 months ending August 2026, My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand decreased from 39.8% to 38.4%.
  • Across the 11 months ending August 2026, My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand peaked at 46.9% in December 2025 and was lowest at 34.5% in January 2026.

How did search popularity change for New Zealand meal kit delivery brands in August 2026?

  1. My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand has lost ground for 3 months in a row, from 40.6% to 38.4% in August 2026.

  2. Estimated monthly branded searches for Green Dinner Table in New Zealand rose 84.6% over 11 measured months, from 260 to 480 in August 2026.

  3. Estimated monthly branded searches for Bargain Box in New Zealand rose 22.4% over 11 measured months, from 16.7K to 20.4K in August 2026.

How is My Food Bag measured?

Brandwave collects information about searches that people make online using My Food Bag’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • my food bag
  • my food bag meals
  • my food bag nz
  • myfoodbag
  • myfoodbag nz

Do you work for My Food Bag? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is My Food Bag your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record