My Food Bag vs Woop:Which is more popular by branded search in New Zealand?
In August 2026, My Food Bag had more branded searches than Woop among meal kit delivery brands in New Zealand. My Food Bag was estimated to have 36.5K branded searches compared to Woop’s 4.5K, and held a 38.4% Share of Search versus Woop’s 4.7%.
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Which is more popular in search, My Food Bag or Woop?
Recipe-led meal kit services delivering ingredients and cooking instructions to New Zealand households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for My Food Bag, Woop. The figures are in the table below the chart.
View monthly share of search table
| Month | My Food Bag | HelloFresh | Bargain Box | Woop | Green Dinner Table |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 37.2% | 17.7% | 4.9% | 0.28% |
| Nov 2025 | 44.8% | 32.7% | 17% | 5% | 0.49% |
| Dec 2025 | 46.9% | 32.3% | 14.4% | 5.8% | 0.51% |
| Jan 2026 | 34.5% | 40.8% | 18.9% | 5.4% | 0.3% |
| Feb 2026 | 36.5% | 40.9% | 17.6% | 4.7% | 0.32% |
| Mar 2026 | 36% | 39.2% | 19.7% | 4.8% | 0.31% |
| Apr 2026 | 40% | 36.8% | 17.9% | 5% | 0.28% |
| May 2026 | 40.6% | 35.9% | 18.4% | 4.8% | 0.29% |
| Jun 2026 | 40% | 36% | 18.1% | 5.4% | 0.43% |
| Jul 2026 | 38.6% | 34.5% | 21.7% | 4.7% | 0.51% |
| Aug 2026 | 38.4% | 35% | 21.5% | 4.7% | 0.5% |
| Sep 2026 | — | — | — | — | — |
How has the My Food Bag and Woop comparison changed over the last 12 months?
3 findings
- My Food Bag was ahead of Woop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand moved from 39.8% to 38.4%, and its estimated monthly branded searches moved from 37.4K to 36.5K.
- Across the 11 months ending August 2026, Woop’s estimated Share of Search among meal kit delivery brands in New Zealand moved from 4.9% to 4.7%, and its estimated monthly branded searches moved from 4.6K to 4.5K.
How did search popularity change for New Zealand meal kit delivery brands in August 2026?
1 change
My Food Bag’s estimated Share of Search among meal kit delivery brands in New Zealand has lost ground for 3 months in a row, from 40.6% to 38.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using My Food Bag’s and Woop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
My Food Bag
5 branded search terms
- my food bag
- my food bag meals
- my food bag nz
- myfoodbag
- myfoodbag nz
Woop
4 branded search terms
- woop
- woop food box
- woop meals
- woop nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.