Brandwave

How popular isZyrtec in search?

In August 2026, there were an estimated 2.5K branded searches for Zyrtec in New Zealand which is up 63.3% over the last 11 months. Zyrtec holds 18.6% estimated Share of Search among New Zealand hayfever and allergy brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Flixonase36.3%
  2. Telfast23.5%
  3. Zyrtec18.6%
  4. Razene11.6%
  5. Claratyne10%
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Which hayfever and allergy brands compete with Zyrtec?

Zyrtec against hayfever and allergy brands in New Zealand, by month

Share of Search by month for Flixonase, Telfast, Zyrtec, Razene, Claratyne. The figures are in the table below the chart.

View monthly share of search table
MonthFlixonaseTelfastZyrtecRazeneClaratyne
Oct 202535%27.4%10.1%14.1%13.4%
Nov 202532.6%31.7%9.6%13.3%12.8%
Dec 202530.6%32.9%9.7%14.1%12.7%
Jan 202629.1%29.5%13.4%13.4%14.6%
Feb 202630.6%25.6%18.4%13.5%12%
Mar 202636.4%24.9%14.1%13.2%11.4%
Apr 202632%24.1%18.3%13.1%12.5%
May 202635.2%20.4%20.7%12.3%11.4%
Jun 202638.6%18.6%19.7%11.3%11.9%
Jul 202639.4%21.1%19.9%10.5%9%
Aug 202636.3%23.5%18.6%11.6%10%
Sep 2026—————

  1. 1.Flixonase

    36.3%

    held 1st · 4.8K estimated branded searches · +1.5% vs prior month · -3.1 points

  2. 2.Telfast

    23.5%

    held 2nd · 3.1K estimated branded searches · +22.6% vs prior month · +2.4 points

  3. 3.Zyrtec

    18.6%

    held 3rd · 2.5K estimated branded searches · +2.9% vs prior month · -1.3 points

  4. 4.Razene

    11.6%

    held 4th · 1.5K estimated branded searches · +21.6% vs prior month · +1.1 points

  5. 5.Claratyne

    10%

    held 5th · 1.3K estimated branded searches · +21.3% vs prior month · +0.9 points

Compare search popularity between Zyrtec and its closest rivals

How has branded search demand for Zyrtec changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zyrtec in New Zealand rose from 1.5K to 2.5K.
  • Across the 11 months ending August 2026, Zyrtec’s estimated Share of Search among hayfever and allergy brands in New Zealand increased from 10.1% to 18.6%.
  • Across the 11 months ending August 2026, Zyrtec’s estimated Share of Search among hayfever and allergy brands in New Zealand peaked at 20.7% in May 2026 and was lowest at 9.6% in November 2025.
  • Across the 11 months ending August 2026, Zyrtec rose from 5th to 3rd among hayfever and allergy brands in New Zealand.

How did search popularity change for New Zealand hayfever and allergy brands in August 2026?

  1. In August 2026, Telfast gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 21.1% to 23.5%.

  2. In August 2026, Razene gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 10.5% to 11.6%.

  3. In August 2026, Claratyne gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 9% to 10%.

  4. In August 2026, Flixonase lost estimated Share of Search among hayfever and allergy brands in New Zealand, from 39.4% to 36.3%.

  5. In August 2026, Zyrtec lost estimated Share of Search among hayfever and allergy brands in New Zealand, from 19.9% to 18.6%.

How is Zyrtec measured?

Brandwave collects information about searches that people make online using Zyrtec’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • dog zyrtec
  • zyrtec
  • zyrtec allergy
  • zyrtec allergy medicine
  • zyrtec antihistamine
  • zyrtec cetirizin
  • zyrtec for hives
  • zyrtec for kids
  • zyrtec hayfever
  • zyrtec nasal spray
  • zyrtec pill

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How the Brand Demand Index is measured

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