Telfast vs Zyrtec:Which is more popular by branded search in New Zealand?

Name: Telfast vs Zyrtec: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Telfast had more branded searches than Zyrtec among hayfever and allergy brands in New Zealand. Telfast was estimated to have 3.1K branded searches compared to Zyrtec’s 2.5K, and held a 23.5% Share of Search versus Zyrtec’s 18.6%.

Share of Search among hayfever and allergy brands in New Zealand in August 2026Which is more popular in search, Telfast or Zyrtec?

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Which is more popular in search, Telfast or Zyrtec?

Compare the antihistamine and hayfever relief brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Telfast and Zyrtec among hayfever and allergy brands in New Zealand, by month

Month	Flixonase	Telfast	Zyrtec	Razene	Claratyne
Oct 2025	35%	27.4%	10.1%	14.1%	13.4%
Nov 2025	32.6%	31.7%	9.6%	13.3%	12.8%
Dec 2025	30.6%	32.9%	9.7%	14.1%	12.7%
Jan 2026	29.1%	29.5%	13.4%	13.4%	14.6%
Feb 2026	30.6%	25.6%	18.4%	13.5%	12%
Mar 2026	36.4%	24.9%	14.1%	13.2%	11.4%
Apr 2026	32%	24.1%	18.3%	13.1%	12.5%
May 2026	35.2%	20.4%	20.7%	12.3%	11.4%
Jun 2026	38.6%	18.6%	19.7%	11.3%	11.9%
Jul 2026	39.4%	21.1%	19.9%	10.5%	9%
Aug 2026	36.3%	23.5%	18.6%	11.6%	10%
Sep 2026	—	—	—	—	—

How has the Telfast and Zyrtec comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Zyrtec took it in May 2026, Telfast took it in July 2026.
Across the 11 months ending August 2026, Telfast’s estimated Share of Search among hayfever and allergy brands in New Zealand moved from 27.4% to 23.5%, and its estimated monthly branded searches moved from 4.1K to 3.1K.
Across the 11 months ending August 2026, Zyrtec’s estimated Share of Search among hayfever and allergy brands in New Zealand moved from 10.1% to 18.6%, and its estimated monthly branded searches moved from 1.5K to 2.5K.

How did search popularity change for New Zealand hayfever and allergy brands in August 2026?

2 changes

In August 2026, Telfast gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 21.1% to 23.5%.
In August 2026, Zyrtec lost estimated Share of Search among hayfever and allergy brands in New Zealand, from 19.9% to 18.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Telfast’s and Zyrtec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.