Brandwave

How popular isTelfast in search?

In August 2026, there were an estimated 3.1K branded searches for Telfast in New Zealand which is down 23.9% over the last 11 months. Telfast holds 23.5% estimated Share of Search among New Zealand hayfever and allergy brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Flixonase36.3%
  2. Telfast23.5%
  3. Zyrtec18.6%
  4. Razene11.6%
  5. Claratyne10%
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Which hayfever and allergy brands compete with Telfast?

Telfast against hayfever and allergy brands in New Zealand, by month

Share of Search by month for Flixonase, Telfast, Zyrtec, Razene, Claratyne. The figures are in the table below the chart.

View monthly share of search table
MonthFlixonaseTelfastZyrtecRazeneClaratyne
Oct 202535%27.4%10.1%14.1%13.4%
Nov 202532.6%31.7%9.6%13.3%12.8%
Dec 202530.6%32.9%9.7%14.1%12.7%
Jan 202629.1%29.5%13.4%13.4%14.6%
Feb 202630.6%25.6%18.4%13.5%12%
Mar 202636.4%24.9%14.1%13.2%11.4%
Apr 202632%24.1%18.3%13.1%12.5%
May 202635.2%20.4%20.7%12.3%11.4%
Jun 202638.6%18.6%19.7%11.3%11.9%
Jul 202639.4%21.1%19.9%10.5%9%
Aug 202636.3%23.5%18.6%11.6%10%
Sep 2026—————

  1. 1.Flixonase

    36.3%

    held 1st · 4.8K estimated branded searches · +1.5% vs prior month · -3.1 points

  2. 2.Telfast

    23.5%

    held 2nd · 3.1K estimated branded searches · +22.6% vs prior month · +2.4 points

  3. 3.Zyrtec

    18.6%

    held 3rd · 2.5K estimated branded searches · +2.9% vs prior month · -1.3 points

  4. 4.Razene

    11.6%

    held 4th · 1.5K estimated branded searches · +21.6% vs prior month · +1.1 points

  5. 5.Claratyne

    10%

    held 5th · 1.3K estimated branded searches · +21.3% vs prior month · +0.9 points

Compare search popularity between Telfast and its closest rivals

How has branded search demand for Telfast changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Telfast in New Zealand fell from 4.1K to 3.1K.
  • Across the 11 months ending August 2026, Telfast’s estimated Share of Search among hayfever and allergy brands in New Zealand decreased from 27.4% to 23.5%.
  • Across the 11 months ending August 2026, Telfast’s estimated Share of Search among hayfever and allergy brands in New Zealand peaked at 32.9% in December 2025 and was lowest at 18.6% in June 2026.

How did search popularity change for New Zealand hayfever and allergy brands in August 2026?

  1. In August 2026, Telfast gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 21.1% to 23.5%.

  2. In August 2026, Razene gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 10.5% to 11.6%.

  3. In August 2026, Claratyne gained estimated Share of Search among hayfever and allergy brands in New Zealand, from 9% to 10%.

  4. In August 2026, Flixonase lost estimated Share of Search among hayfever and allergy brands in New Zealand, from 39.4% to 36.3%.

  5. In August 2026, Zyrtec lost estimated Share of Search among hayfever and allergy brands in New Zealand, from 19.9% to 18.6%.

How is Telfast measured?

Brandwave collects information about searches that people make online using Telfast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • telfast
  • telfast 120
  • telfast 120mg
  • telfast 180
  • telfast 180 nz
  • telfast 180mg
  • telfast 60
  • telfast 60 mg
  • telfast allergy
  • telfast antihistamine
  • telfast hayfever
  • telfast liquid
  • telfast nasal spray
  • telfast near me
  • telfast nz
  • telfast online
  • telfast pill

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How the Brand Demand Index is measured

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