Brandwave

How popular isWilliams Refrigeration?

In September 2026, people searched for Williams Refrigeration by name about 50 times in New Zealand, a 25% increase from the previous year. These searches made up 3.9% of all New Zealand commercial refrigeration brand searches, placing Williams Refrigeration sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about commercial refrigeration brands, Williams Refrigeration appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Williams Refrigeration is the sixth most searched of 8 competitors and the second most recommended in AI answers.

  1. SKOPEShare of searches 54.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Polar RefrigerationShare of searches 20.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. BromicShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Turbo AirShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Williams RefrigerationShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+3 more

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Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Williams Refrigeration was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Williams Refrigeration is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SKOPE1st
  2. Williams Refrigeration2nd
  3. Bromic3rd
  4. Atosa4th
  5. True Refrigeration5th
  6. Polar Refrigeration6th
  7. Turbo Air–
  8. Skipio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SKOPE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bromic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Williams Refrigeration3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar Refrigeration2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • True Refrigeration1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turbo Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skipio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial refrigeration brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which commercial refrigeration brands compete with Williams Refrigeration?

Williams Refrigeration against commercial refrigeration brands in New Zealand, by month

Share of searches by month for SKOPE, Polar Refrigeration, Bromic, Turbo Air, True Refrigeration, Williams Refrigeration, Atosa. The figures are in the table below the chart.

View monthly share of searches table
MonthSKOPEPolar RefrigerationBromicTurbo AirTrue RefrigerationWilliams RefrigerationAtosaSkipio
Oct 202556.2%21.2%7.5%4.8%3.4%2.7%1.4%2.7%
Nov 202554.5%21.2%8.3%5.3%4.5%3%0.76%2.3%
Dec 202554%23%7%5%7%2%1%1%
Jan 202652.9%22.1%8.1%5.9%5.1%3.7%0.74%1.5%
Feb 202654.4%19.1%8.1%5.9%6.6%2.9%1.5%1.5%
Mar 202652.8%19%9.9%6.3%6.3%3.5%1.4%0.7%
Apr 202648.7%22.6%9.6%6.1%7.8%2.6%1.7%0.87%
May 202648.8%20.9%10.9%6.2%6.2%3.1%1.6%2.3%
Jun 202653.3%19.3%10.4%5.2%5.2%3%2.2%1.5%
Jul 202657.9%19%8.7%5.6%1.6%4%1.6%1.6%
Aug 202655.4%18.7%7.9%5.8%7.9%2.2%1.4%0.72%
Sep 202654.7%20.3%8.6%5.5%3.9%3.9%2.3%0.78%

  1. 1.SKOPE

    54.7%

    Held 1st. 700 estimated branded searches, -9.1% vs prior month. Share -0.7 points.

  2. 2.Polar Refrigeration

    20.3%

    Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Bromic

    8.6%

    Held 3rd. 110 estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Turbo Air

    5.5%

    Moved from 5th to 4th. 70 estimated branded searches, -12.5% vs prior month. Share -0.3 points.

  5. 5.True Refrigeration

    3.9%

    Moved from 4th to 5th. 50 estimated branded searches, -54.5% vs prior month. Share -4 points.

  6. 6.Williams Refrigeration

    3.9%

    Held 6th. 50 estimated branded searches, +66.7% vs prior month. Share +1.7 points.

  7. 7.Atosa

    2.3%

    Held 7th. 30 estimated branded searches, +50% vs prior month. Share +0.9 points.

  8. 8.Skipio

    0.78%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Williams Refrigeration and its closest rivals

How has branded search demand for Williams Refrigeration changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Williams Refrigeration in New Zealand rose from 40 to 50.
  • Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand increased from 2.7% to 3.9%.
  • Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand peaked at 4% in July 2026 and was lowest at 2% in December 2025.
  • Across the 12 months ending September 2026, Williams Refrigeration rose from 7th to 6th among commercial refrigeration brands in New Zealand.

How did search popularity change for New Zealand commercial refrigeration brands in September 2026?

6 changes

  1. In September 2026, Williams Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 2.2% to 3.9%.

  2. In September 2026, Polar Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 18.7% to 20.3%.

  3. In September 2026, Atosa gained share of searches among commercial refrigeration brands in New Zealand, from 1.4% to 2.3%.

  4. In September 2026, Bromic gained share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 8.6%.

  5. In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 3.9%.

  6. In September 2026, SKOPE lost share of searches among commercial refrigeration brands in New Zealand, from 55.4% to 54.7%.

How are Williams Refrigeration’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Williams Refrigeration’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • williams commercial freezer
  • williams commercial fridge
  • williams freezers
  • williams fridge
  • williams fridges
  • williams jade fridge
  • williams underbench fridge
  • williams undercounter fridge
  • williams upright freezer
  • williamsrefrigeration

How the Brand Demand Index is measured

Who owns Williams Refrigeration?

Williams Refrigeration is owned by Ali Group. Brandwave does not track any other brands owned by Ali Group.

Do you work for Williams Refrigeration? To request corrections or removal please contact us via our support page and we will be happy to assist.

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