True Refrigeration vs Williams Refrigeration:Which is more popular?
In September 2026, True Refrigeration and Williams Refrigeration were level in searches among commercial refrigeration brands in New Zealand, with an estimated 50 branded searches each, at 3.9% of the total each. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, Williams Refrigeration appeared in three of the five answers and True Refrigeration in one. Williams Refrigeration was mentioned before True Refrigeration in two out of three answers that named either.
Who do people search for more?
True Refrigeration and Williams Refrigeration are searched for about as often as each other.
Who does AI mention more?
Williams Refrigeration, mentioned in 3 of 5 answers, True Refrigeration in 1
Who does AI recommend more?
Williams Refrigeration, named ahead of True Refrigeration in 2 of 3 answers
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Top commercial refrigeration brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Williams Refrigeration was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. True Refrigeration was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Williams Refrigeration was listed before True Refrigeration in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SKOPE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Atosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bromic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Williams Refrigeration3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polar Refrigeration2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
True Refrigeration1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Turbo Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skipio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about commercial refrigeration brands
5 answers
Asked ChatGPT
“Which commercial refrigeration brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best commercial refrigeration brands in New Zealand?”
Asked ChatGPT
“What's the best commercial refrigeration brand in New Zealand for food service storage?”
Searched Google, AI Overview
“commercial freezer nz”
Searched Google, AI Overview
“commercial fridge nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is True Refrigeration or Williams Refrigeration more popular in search?
This chart shows how often people search Google for True Refrigeration and Williams Refrigeration by name. Each line represents a brand's share of searches for all eight commercial refrigeration brands we track, month by month, from searches in New Zealand.
Share of searches by month for True Refrigeration, Williams Refrigeration. The figures are in the table below the chart.
View monthly share of searches table
| Month | SKOPE | Polar Refrigeration | Bromic | Turbo Air | True Refrigeration | Williams Refrigeration | Atosa | Skipio |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 21.2% | 7.5% | 4.8% | 3.4% | 2.7% | 1.4% | 2.7% |
| Nov 2025 | 54.5% | 21.2% | 8.3% | 5.3% | 4.5% | 3% | 0.76% | 2.3% |
| Dec 2025 | 54% | 23% | 7% | 5% | 7% | 2% | 1% | 1% |
| Jan 2026 | 52.9% | 22.1% | 8.1% | 5.9% | 5.1% | 3.7% | 0.74% | 1.5% |
| Feb 2026 | 54.4% | 19.1% | 8.1% | 5.9% | 6.6% | 2.9% | 1.5% | 1.5% |
| Mar 2026 | 52.8% | 19% | 9.9% | 6.3% | 6.3% | 3.5% | 1.4% | 0.7% |
| Apr 2026 | 48.7% | 22.6% | 9.6% | 6.1% | 7.8% | 2.6% | 1.7% | 0.87% |
| May 2026 | 48.8% | 20.9% | 10.9% | 6.2% | 6.2% | 3.1% | 1.6% | 2.3% |
| Jun 2026 | 53.3% | 19.3% | 10.4% | 5.2% | 5.2% | 3% | 2.2% | 1.5% |
| Jul 2026 | 57.9% | 19% | 8.7% | 5.6% | 1.6% | 4% | 1.6% | 1.6% |
| Aug 2026 | 55.4% | 18.7% | 7.9% | 5.8% | 7.9% | 2.2% | 1.4% | 0.72% |
| Sep 2026 | 54.7% | 20.3% | 8.6% | 5.5% | 3.9% | 3.9% | 2.3% | 0.78% |
How has the True Refrigeration and Williams Refrigeration comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Williams Refrigeration took it in July 2026, True Refrigeration took it in August 2026.
- Across the 12 months ending September 2026, True Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 3.4% to 3.9%, and its estimated monthly branded searches held steady at 50.
- Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 2.7% to 3.9%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand commercial refrigeration brands in September 2026?
2 changes
In September 2026, Williams Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 2.2% to 3.9%.
In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 3.9%.
How are branded searches counted?
34 search terms
Brandwave collects information about searches that people make online using True Refrigeration’s and Williams Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
True Refrigeration
24 branded search terms
- tmc true refrigerator
- true bottle cooler
- true brand freezer
- true chef base
- true chiller
- true commercial freezer
- true commercial refrigerator
- true coolers
- true countertop refrigerator
- true deli cases
- true display cases
- true freezers
- true fridge
- true fridge commercial
- true fridge freezer
- true industrial fridge
- true merchandiser
- true milk cooler
- true refrig
- true refrigeration equipment
- true refrigerator freezer
- true tssu
- true undercounter freezer
- true upright freezer
Williams Refrigeration
10 branded search terms
- williams commercial freezer
- williams commercial fridge
- williams freezers
- williams fridge
- williams fridges
- williams jade fridge
- williams underbench fridge
- williams undercounter fridge
- williams upright freezer
- williamsrefrigeration
Other head-to-heads among commercial refrigeration brands
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