Brandwave

SKOPE vs Turbo Air:Which is more popular?

In September 2026, SKOPE had more branded searches than Turbo Air among commercial refrigeration brands in New Zealand. SKOPE had about 700 branded searches, while Turbo Air had 70. SKOPE made up 54.7% of all commercial refrigeration brand searches we track, and Turbo Air accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, SKOPE appeared in four of the five answers and Turbo Air in none.

Among commercial refrigeration brands in New Zealand in September 2026

Who do people search for more?

SKOPE, about 10 searches for every 1 for Turbo Air

SKOPE 700 searchesTurbo Air 70 searches

Who does AI mention more?

SKOPE, mentioned in 4 of 5 answers, Turbo Air in 0

SKOPE in 4 of 5Turbo Air in 0 of 5

Who does AI recommend more?

SKOPE, the only one of the two named

SKOPE first in 4Turbo Air never named

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Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SKOPE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Turbo Air did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SKOPE1st
  2. Williams Refrigeration2nd
  3. Bromic3rd
  4. Atosa4th
  5. True Refrigeration5th
  6. Polar Refrigeration6th
  7. Turbo Air–
  8. Skipio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SKOPE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bromic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Williams Refrigeration3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar Refrigeration2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • True Refrigeration1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turbo Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skipio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial refrigeration brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is SKOPE or Turbo Air more popular in search?

This chart shows how often people search Google for SKOPE and Turbo Air by name. Each line represents a brand's share of searches for all eight commercial refrigeration brands we track, month by month, from searches in New Zealand.

SKOPE and Turbo Air among commercial refrigeration brands in New Zealand, by month

Share of searches by month for SKOPE, Turbo Air. The figures are in the table below the chart.

View monthly share of searches table
MonthSKOPEPolar RefrigerationBromicTurbo AirTrue RefrigerationWilliams RefrigerationAtosaSkipio
Oct 202556.2%21.2%7.5%4.8%3.4%2.7%1.4%2.7%
Nov 202554.5%21.2%8.3%5.3%4.5%3%0.76%2.3%
Dec 202554%23%7%5%7%2%1%1%
Jan 202652.9%22.1%8.1%5.9%5.1%3.7%0.74%1.5%
Feb 202654.4%19.1%8.1%5.9%6.6%2.9%1.5%1.5%
Mar 202652.8%19%9.9%6.3%6.3%3.5%1.4%0.7%
Apr 202648.7%22.6%9.6%6.1%7.8%2.6%1.7%0.87%
May 202648.8%20.9%10.9%6.2%6.2%3.1%1.6%2.3%
Jun 202653.3%19.3%10.4%5.2%5.2%3%2.2%1.5%
Jul 202657.9%19%8.7%5.6%1.6%4%1.6%1.6%
Aug 202655.4%18.7%7.9%5.8%7.9%2.2%1.4%0.72%
Sep 202654.7%20.3%8.6%5.5%3.9%3.9%2.3%0.78%

How has the SKOPE and Turbo Air comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand commercial refrigeration brands in September 2026?

2 changes
  1. In September 2026, SKOPE lost share of searches among commercial refrigeration brands in New Zealand, from 55.4% to 54.7%.

  2. In September 2026, Turbo Air rose from 5th to 4th among commercial refrigeration brands in New Zealand.

How are branded searches counted?

30 search terms

Brandwave collects information about searches that people make online using SKOPE’s and Turbo Air’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SKOPE

22 branded search terms

  • centaur by skope
  • commercial fridge skope
  • skope bar fridge
  • skope centaur freezer
  • skope centaur fridge
  • skope chiller
  • skope chillers
  • skope commercial freezer
  • skope display freezer
  • skope display fridge
  • skope freezer
  • skope freezers
  • skope fridge
  • skope fridge freezer
  • skope fridges
  • skope pegasus
  • skope prep fridge
  • skope reflex
  • skope reflex freezer
  • skope refrigeration
  • skope under bench fridge
  • skope underbench fridge

Turbo Air

8 branded search terms

  • turbo air
  • turbo air cooler
  • turbo air freezer
  • turbo air freezers
  • turbo air fridge
  • turbo air fridges
  • turbo air refrigeration
  • turboair refrigeration

How the Brand Demand Index is measured

Other head-to-heads among commercial refrigeration brands

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