Brandwave

How popular isSKOPE?

In September 2026, people searched for SKOPE by name about 700 times in New Zealand, a 14.6% decrease from the previous year. These searches made up 54.7% of all New Zealand commercial refrigeration brand searches, placing SKOPE first out of eight brands. When we asked both ChatGPT and Google AI Overviews about commercial refrigeration brands, SKOPE appeared in four of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

SKOPE is the most searched of 8 competitors and the most recommended in AI answers.

  1. SKOPEShare of searches 54.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Polar RefrigerationShare of searches 20.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. BromicShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Turbo AirShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. True RefrigerationShare of searches 3.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SKOPE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SKOPE is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SKOPE1st
  2. Williams Refrigeration2nd
  3. Bromic3rd
  4. Atosa4th
  5. True Refrigeration5th
  6. Polar Refrigeration6th
  7. Turbo Air–
  8. Skipio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SKOPE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bromic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Williams Refrigeration3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar Refrigeration2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • True Refrigeration1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turbo Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skipio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial refrigeration brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which commercial refrigeration brands compete with SKOPE?

SKOPE against commercial refrigeration brands in New Zealand, by month

Share of searches by month for SKOPE, Polar Refrigeration, Bromic, Turbo Air, True Refrigeration, Williams Refrigeration, Atosa. The figures are in the table below the chart.

View monthly share of searches table
MonthSKOPEPolar RefrigerationBromicTurbo AirTrue RefrigerationWilliams RefrigerationAtosaSkipio
Oct 202556.2%21.2%7.5%4.8%3.4%2.7%1.4%2.7%
Nov 202554.5%21.2%8.3%5.3%4.5%3%0.76%2.3%
Dec 202554%23%7%5%7%2%1%1%
Jan 202652.9%22.1%8.1%5.9%5.1%3.7%0.74%1.5%
Feb 202654.4%19.1%8.1%5.9%6.6%2.9%1.5%1.5%
Mar 202652.8%19%9.9%6.3%6.3%3.5%1.4%0.7%
Apr 202648.7%22.6%9.6%6.1%7.8%2.6%1.7%0.87%
May 202648.8%20.9%10.9%6.2%6.2%3.1%1.6%2.3%
Jun 202653.3%19.3%10.4%5.2%5.2%3%2.2%1.5%
Jul 202657.9%19%8.7%5.6%1.6%4%1.6%1.6%
Aug 202655.4%18.7%7.9%5.8%7.9%2.2%1.4%0.72%
Sep 202654.7%20.3%8.6%5.5%3.9%3.9%2.3%0.78%

  1. 1.SKOPE

    54.7%

    Held 1st. 700 estimated branded searches, -9.1% vs prior month. Share -0.7 points.

  2. 2.Polar Refrigeration

    20.3%

    Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Bromic

    8.6%

    Held 3rd. 110 estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Turbo Air

    5.5%

    Moved from 5th to 4th. 70 estimated branded searches, -12.5% vs prior month. Share -0.3 points.

  5. 5.True Refrigeration

    3.9%

    Moved from 4th to 5th. 50 estimated branded searches, -54.5% vs prior month. Share -4 points.

  6. 6.Williams Refrigeration

    3.9%

    Held 6th. 50 estimated branded searches, +66.7% vs prior month. Share +1.7 points.

  7. 7.Atosa

    2.3%

    Held 7th. 30 estimated branded searches, +50% vs prior month. Share +0.9 points.

  8. 8.Skipio

    0.78%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between SKOPE and its closest rivals

Every comparison with SKOPE

4 comparisons

How has branded search demand for SKOPE changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SKOPE in New Zealand fell from 820 to 700.
  • Across the 12 months ending September 2026, SKOPE’s share of searches among commercial refrigeration brands in New Zealand decreased from 56.2% to 54.7%.
  • Across the 12 months ending September 2026, SKOPE’s share of searches among commercial refrigeration brands in New Zealand peaked at 57.9% in July 2026 and was lowest at 48.7% in April 2026.

How did search popularity change for New Zealand commercial refrigeration brands in September 2026?

6 changes

  1. In September 2026, Williams Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 2.2% to 3.9%.

  2. In September 2026, Polar Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 18.7% to 20.3%.

  3. In September 2026, Atosa gained share of searches among commercial refrigeration brands in New Zealand, from 1.4% to 2.3%.

  4. In September 2026, Bromic gained share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 8.6%.

  5. In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 3.9%.

  6. In September 2026, SKOPE lost share of searches among commercial refrigeration brands in New Zealand, from 55.4% to 54.7%.

How are SKOPE’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using SKOPE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • centaur by skope
  • commercial fridge skope
  • skope bar fridge
  • skope centaur freezer
  • skope centaur fridge
  • skope chiller
  • skope chillers
  • skope commercial freezer
  • skope display freezer
  • skope display fridge
  • skope freezer
  • skope freezers
  • skope fridge
  • skope fridge freezer
  • skope fridges
  • skope pegasus
  • skope prep fridge
  • skope reflex
  • skope reflex freezer
  • skope refrigeration
  • skope under bench fridge
  • skope underbench fridge

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How the Brand Demand Index is measured

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