SKOPE vs Williams Refrigeration:Which is more popular?
In September 2026, SKOPE had more branded searches than Williams Refrigeration among commercial refrigeration brands in New Zealand. SKOPE had about 700 branded searches, while Williams Refrigeration had 50. SKOPE made up 54.7% of all commercial refrigeration brand searches we track, and Williams Refrigeration accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, SKOPE appeared in four of the five answers and Williams Refrigeration in three. SKOPE was mentioned before Williams Refrigeration in every answer.
Who do people search for more?
SKOPE, about 14 searches for every 1 for Williams Refrigeration
Who does AI mention more?
SKOPE, mentioned in 4 of 5 answers, Williams Refrigeration in 3
Who does AI recommend more?
SKOPE, named ahead of Williams Refrigeration in every answer
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Top commercial refrigeration brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SKOPE was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Williams Refrigeration was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SKOPE was listed before Williams Refrigeration in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SKOPE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Atosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bromic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Williams Refrigeration3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polar Refrigeration2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
True Refrigeration1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Turbo Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skipio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about commercial refrigeration brands
5 answers
Asked ChatGPT
“Which commercial refrigeration brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best commercial refrigeration brands in New Zealand?”
Asked ChatGPT
“What's the best commercial refrigeration brand in New Zealand for food service storage?”
Searched Google, AI Overview
“commercial freezer nz”
Searched Google, AI Overview
“commercial fridge nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is SKOPE or Williams Refrigeration more popular in search?
This chart shows how often people search Google for SKOPE and Williams Refrigeration by name. Each line represents a brand's share of searches for all eight commercial refrigeration brands we track, month by month, from searches in New Zealand.
Share of searches by month for SKOPE, Williams Refrigeration. The figures are in the table below the chart.
View monthly share of searches table
| Month | SKOPE | Polar Refrigeration | Bromic | Turbo Air | True Refrigeration | Williams Refrigeration | Atosa | Skipio |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 21.2% | 7.5% | 4.8% | 3.4% | 2.7% | 1.4% | 2.7% |
| Nov 2025 | 54.5% | 21.2% | 8.3% | 5.3% | 4.5% | 3% | 0.76% | 2.3% |
| Dec 2025 | 54% | 23% | 7% | 5% | 7% | 2% | 1% | 1% |
| Jan 2026 | 52.9% | 22.1% | 8.1% | 5.9% | 5.1% | 3.7% | 0.74% | 1.5% |
| Feb 2026 | 54.4% | 19.1% | 8.1% | 5.9% | 6.6% | 2.9% | 1.5% | 1.5% |
| Mar 2026 | 52.8% | 19% | 9.9% | 6.3% | 6.3% | 3.5% | 1.4% | 0.7% |
| Apr 2026 | 48.7% | 22.6% | 9.6% | 6.1% | 7.8% | 2.6% | 1.7% | 0.87% |
| May 2026 | 48.8% | 20.9% | 10.9% | 6.2% | 6.2% | 3.1% | 1.6% | 2.3% |
| Jun 2026 | 53.3% | 19.3% | 10.4% | 5.2% | 5.2% | 3% | 2.2% | 1.5% |
| Jul 2026 | 57.9% | 19% | 8.7% | 5.6% | 1.6% | 4% | 1.6% | 1.6% |
| Aug 2026 | 55.4% | 18.7% | 7.9% | 5.8% | 7.9% | 2.2% | 1.4% | 0.72% |
| Sep 2026 | 54.7% | 20.3% | 8.6% | 5.5% | 3.9% | 3.9% | 2.3% | 0.78% |
How has the SKOPE and Williams Refrigeration comparison changed over the last 12 months?
3 findings
- SKOPE was ahead of Williams Refrigeration in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SKOPE’s share of searches among commercial refrigeration brands in New Zealand moved from 56.2% to 54.7%, and its estimated monthly branded searches moved from 820 to 700.
- Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 2.7% to 3.9%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand commercial refrigeration brands in September 2026?
2 changes
In September 2026, Williams Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 2.2% to 3.9%.
In September 2026, SKOPE lost share of searches among commercial refrigeration brands in New Zealand, from 55.4% to 54.7%.
How are branded searches counted?
32 search terms
Brandwave collects information about searches that people make online using SKOPE’s and Williams Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
SKOPE
22 branded search terms
- centaur by skope
- commercial fridge skope
- skope bar fridge
- skope centaur freezer
- skope centaur fridge
- skope chiller
- skope chillers
- skope commercial freezer
- skope display freezer
- skope display fridge
- skope freezer
- skope freezers
- skope fridge
- skope fridge freezer
- skope fridges
- skope pegasus
- skope prep fridge
- skope reflex
- skope reflex freezer
- skope refrigeration
- skope under bench fridge
- skope underbench fridge
Williams Refrigeration
10 branded search terms
- williams commercial freezer
- williams commercial fridge
- williams freezers
- williams fridge
- williams fridges
- williams jade fridge
- williams underbench fridge
- williams undercounter fridge
- williams upright freezer
- williamsrefrigeration
Other head-to-heads among commercial refrigeration brands
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