Commercial refrigeration brands in New Zealand:Which are most popular?
In September 2026, SKOPE was the most searched commercial refrigeration brand in New Zealand, accounting for 54.7% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, SKOPE and Atosa were mentioned most often, in four of the five answers. SKOPE was recommended most often, coming first in all four responses that gave a list.
SKOPEShare of searches 54.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Polar RefrigerationShare of searches 20.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th- BromicShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Turbo AirShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
True RefrigerationShare of searches 3.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Follow commercial refrigeration brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top commercial refrigeration brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, SKOPE and Atosa were mentioned most often, in four of the five answers. SKOPE was recommended most often, coming first in all four answers that gave a list. Williams Refrigeration was second, and Bromic was third. Turbo Air, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SKOPE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Atosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bromic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Williams Refrigeration3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Polar Refrigeration2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- True Refrigeration1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Turbo Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skipio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about commercial refrigeration brands
5 answers
Asked ChatGPT
“Which commercial refrigeration brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best commercial refrigeration brands in New Zealand?”
Asked ChatGPT
“What's the best commercial refrigeration brand in New Zealand for food service storage?”
Searched Google, AI Overview
“commercial freezer nz”
Searched Google, AI Overview
“commercial fridge nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which commercial refrigeration brands do people search for most?
This chart shows how often people search Google for each commercial refrigeration brand by name. Each line represents a brand's share of searches for all eight commercial refrigeration brands we track, month by month, from searches in New Zealand.
Share of searches by month for SKOPE, Polar Refrigeration, Bromic, Turbo Air, True Refrigeration, Williams Refrigeration, Atosa. The figures are in the table below the chart.
View monthly share of searches table
| Month | SKOPE | Polar Refrigeration | Bromic | Turbo Air | True Refrigeration | Williams Refrigeration | Atosa | Skipio |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 21.2% | 7.5% | 4.8% | 3.4% | 2.7% | 1.4% | 2.7% |
| Nov 2025 | 54.5% | 21.2% | 8.3% | 5.3% | 4.5% | 3% | 0.76% | 2.3% |
| Dec 2025 | 54% | 23% | 7% | 5% | 7% | 2% | 1% | 1% |
| Jan 2026 | 52.9% | 22.1% | 8.1% | 5.9% | 5.1% | 3.7% | 0.74% | 1.5% |
| Feb 2026 | 54.4% | 19.1% | 8.1% | 5.9% | 6.6% | 2.9% | 1.5% | 1.5% |
| Mar 2026 | 52.8% | 19% | 9.9% | 6.3% | 6.3% | 3.5% | 1.4% | 0.7% |
| Apr 2026 | 48.7% | 22.6% | 9.6% | 6.1% | 7.8% | 2.6% | 1.7% | 0.87% |
| May 2026 | 48.8% | 20.9% | 10.9% | 6.2% | 6.2% | 3.1% | 1.6% | 2.3% |
| Jun 2026 | 53.3% | 19.3% | 10.4% | 5.2% | 5.2% | 3% | 2.2% | 1.5% |
| Jul 2026 | 57.9% | 19% | 8.7% | 5.6% | 1.6% | 4% | 1.6% | 1.6% |
| Aug 2026 | 55.4% | 18.7% | 7.9% | 5.8% | 7.9% | 2.2% | 1.4% | 0.72% |
| Sep 2026 | 54.7% | 20.3% | 8.6% | 5.5% | 3.9% | 3.9% | 2.3% | 0.78% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.7% | 700 | -9.1% | -0.7 points | |
| 2, held 2nd | 20.3% | 260 | 0% | +1.6 points | |
| 3, held 3rd | 8.6% | 110 | 0% | +0.7 points | |
| 4, moved from 5th to 4th | 5.5% | 70 | -12.5% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.9% | 50 | -54.5% | -4 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.9% | 50 | +66.7% | +1.7 points | |
| 7, held 7th | 2.3% | 30 | +50% | +0.9 points | |
| 8, held 8th | 0.78% | 10 | 0% | +0.1 points |
1.
SKOPE54.7%
Held 1st. 700 estimated branded searches, -9.1% vs prior month. Share -0.7 points.
20.3%
Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +1.6 points.
3.Bromic
8.6%
Held 3rd. 110 estimated branded searches, 0% vs prior month. Share +0.7 points.
5.5%
Moved from 5th to 4th. 70 estimated branded searches, -12.5% vs prior month. Share -0.3 points.
3.9%
Moved from 4th to 5th. 50 estimated branded searches, -54.5% vs prior month. Share -4 points.
3.9%
Held 6th. 50 estimated branded searches, +66.7% vs prior month. Share +1.7 points.
7.Atosa
2.3%
Held 7th. 30 estimated branded searches, +50% vs prior month. Share +0.9 points.
8.
Skipio0.78%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among commercial refrigeration brands in New Zealand?
8 brands
In September 2026, SKOPE was the most searched among commercial refrigeration brands in New Zealand, with an estimated 700 branded searches, 54.7% of all searches for the eight we track. Polar Refrigeration is in 2nd place, 34.4 percentage points behind at 20.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| SKOPE | 56.2% → 54.7% | 57.9%Jul 2026 | 48.7%Apr 2026 | 1st |
| Polar Refrigeration | 21.2% → 20.3% | 23%Dec 2025 | 18.7%Aug 2026 | 2nd |
| Bromic | 7.5% → 8.6% | 10.9%May 2026 | 7%Dec 2025 | 3rd |
| Turbo Air | 4.8% → 5.5% | 6.3%Mar 2026 | 4.8%Oct 2025 | 4th |
| True Refrigeration | 3.4% → 3.9% | 7.9%Aug 2026 | 1.6%Jul 2026 | 5th |
| Williams Refrigeration | 2.7% → 3.9% | 4%Jul 2026 | 2%Dec 2025 | 7th → 6th |
| Atosa | 1.4% → 2.3% | 2.3%Sep 2026 | 0.74%Jan 2026 | 8th → 7th |
| Skipio | 2.7% → 0.78% | 2.7%Oct 2025 | 0.7%Mar 2026 | 6th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, SKOPE’s share of searches among commercial refrigeration brands in New Zealand decreased from 56.2% to 54.7%.
- Across the 12 months ending September 2026, Polar Refrigeration’s share of searches among commercial refrigeration brands in New Zealand decreased from 21.2% to 20.3%.
- Across the 12 months ending September 2026, Bromic’s share of searches among commercial refrigeration brands in New Zealand increased from 7.5% to 8.6%.
- Across the 12 months ending September 2026, Turbo Air’s share of searches among commercial refrigeration brands in New Zealand increased from 4.8% to 5.5%.
- Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand increased from 2.7% to 3.9%.
- Across the 12 months ending September 2026, Atosa’s share of searches among commercial refrigeration brands in New Zealand increased from 1.4% to 2.3%.
- Across the 12 months ending September 2026, Skipio’s share of searches among commercial refrigeration brands in New Zealand decreased from 2.7% to 0.78%.
- Across the 12 months ending September 2026, SKOPE’s share of searches among commercial refrigeration brands in New Zealand peaked at 57.9% in July 2026 and was lowest at 48.7% in April 2026.
- Across the 12 months ending September 2026, Polar Refrigeration’s share of searches among commercial refrigeration brands in New Zealand peaked at 23% in December 2025 and was lowest at 18.7% in August 2026.
- Across the 12 months ending September 2026, Bromic’s share of searches among commercial refrigeration brands in New Zealand peaked at 10.9% in May 2026 and was lowest at 7% in December 2025.
- Across the 12 months ending September 2026, Turbo Air’s share of searches among commercial refrigeration brands in New Zealand peaked at 6.3% in March 2026 and was lowest at 4.8% in October 2025.
- Across the 12 months ending September 2026, True Refrigeration’s share of searches among commercial refrigeration brands in New Zealand peaked at 7.9% in August 2026 and was lowest at 1.6% in July 2026.
- Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand peaked at 4% in July 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending September 2026, Atosa’s share of searches among commercial refrigeration brands in New Zealand peaked at 2.3% in September 2026 and was lowest at 0.74% in January 2026.
- Across the 12 months ending September 2026, Skipio’s share of searches among commercial refrigeration brands in New Zealand peaked at 2.7% in October 2025 and was lowest at 0.7% in March 2026.
- Across the 12 months ending September 2026, Williams Refrigeration rose from 7th to 6th among commercial refrigeration brands in New Zealand.
- Across the 12 months ending September 2026, Atosa rose from 8th to 7th among commercial refrigeration brands in New Zealand.
- Across the 12 months ending September 2026, Skipio fell from 6th to 8th among commercial refrigeration brands in New Zealand.
- Across the 12 months ending September 2026, True Refrigeration held steady: its share of searches among commercial refrigeration brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand commercial refrigeration brands in September 2026?
8 changes
In September 2026, Williams Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 2.2% to 3.9%.
In September 2026, Polar Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 18.7% to 20.3%.
In September 2026, Atosa gained share of searches among commercial refrigeration brands in New Zealand, from 1.4% to 2.3%.
In September 2026, Bromic gained share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 8.6%.
In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 3.9%.
In September 2026, SKOPE lost share of searches among commercial refrigeration brands in New Zealand, from 55.4% to 54.7%.
In September 2026, Turbo Air rose from 5th to 4th among commercial refrigeration brands in New Zealand.
Estimated monthly branded searches for Skipio in New Zealand fell 75% over 12 measured months, from 40 to 10 in September 2026.
Compare popularity between leading brands
- SKOPE vs Polar Refrigeration: compare popularity
- SKOPE vs Bromic: compare popularity
- SKOPE vs Turbo Air: compare popularity
- SKOPE vs True Refrigeration: compare popularity
- Polar Refrigeration vs Bromic: compare popularity
- Polar Refrigeration vs Turbo Air: compare popularity
- Polar Refrigeration vs True Refrigeration: compare popularity
- Bromic vs Turbo Air: compare popularity
- Bromic vs True Refrigeration: compare popularity
- Turbo Air vs True Refrigeration: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.