Brandwave

True Refrigeration vs Turbo Air:Which is more popular?

In September 2026, Turbo Air had more branded searches than True Refrigeration among commercial refrigeration brands in New Zealand. Turbo Air had about 70 branded searches, while True Refrigeration had 50. Turbo Air made up 5.5% of all commercial refrigeration brand searches we track, and True Refrigeration accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, True Refrigeration appeared in one of the five answers and Turbo Air in none.

Among commercial refrigeration brands in New Zealand in September 2026

Who do people search for more?

Turbo Air, about 40% more searches than True Refrigeration

Turbo Air 70 searchesTrue Refrigeration 50 searches

Who does AI mention more?

True Refrigeration, mentioned in 1 of 5 answers, Turbo Air in 0

True Refrigeration in 1 of 5Turbo Air in 0 of 5

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Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, True Refrigeration was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Turbo Air did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SKOPE1st
  2. Williams Refrigeration2nd
  3. Bromic3rd
  4. Atosa4th
  5. True Refrigeration5th
  6. Polar Refrigeration6th
  7. Turbo Air–
  8. Skipio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SKOPE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bromic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Williams Refrigeration3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar Refrigeration2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • True Refrigeration1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turbo Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skipio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial refrigeration brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is True Refrigeration or Turbo Air more popular in search?

This chart shows how often people search Google for True Refrigeration and Turbo Air by name. Each line represents a brand's share of searches for all eight commercial refrigeration brands we track, month by month, from searches in New Zealand.

True Refrigeration and Turbo Air among commercial refrigeration brands in New Zealand, by month

Share of searches by month for Turbo Air, True Refrigeration. The figures are in the table below the chart.

View monthly share of searches table
MonthSKOPEPolar RefrigerationBromicTurbo AirTrue RefrigerationWilliams RefrigerationAtosaSkipio
Oct 202556.2%21.2%7.5%4.8%3.4%2.7%1.4%2.7%
Nov 202554.5%21.2%8.3%5.3%4.5%3%0.76%2.3%
Dec 202554%23%7%5%7%2%1%1%
Jan 202652.9%22.1%8.1%5.9%5.1%3.7%0.74%1.5%
Feb 202654.4%19.1%8.1%5.9%6.6%2.9%1.5%1.5%
Mar 202652.8%19%9.9%6.3%6.3%3.5%1.4%0.7%
Apr 202648.7%22.6%9.6%6.1%7.8%2.6%1.7%0.87%
May 202648.8%20.9%10.9%6.2%6.2%3.1%1.6%2.3%
Jun 202653.3%19.3%10.4%5.2%5.2%3%2.2%1.5%
Jul 202657.9%19%8.7%5.6%1.6%4%1.6%1.6%
Aug 202655.4%18.7%7.9%5.8%7.9%2.2%1.4%0.72%
Sep 202654.7%20.3%8.6%5.5%3.9%3.9%2.3%0.78%

How has the True Refrigeration and Turbo Air comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: True Refrigeration took it in December 2025, Turbo Air took it in January 2026, True Refrigeration took it in February 2026, Turbo Air took it in July 2026, True Refrigeration took it in August 2026, Turbo Air took it in September 2026.
  • Across the 12 months ending September 2026, True Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 3.4% to 3.9%, and its estimated monthly branded searches held steady at 50.
  • Across the 12 months ending September 2026, Turbo Air’s share of searches among commercial refrigeration brands in New Zealand moved from 4.8% to 5.5%, and its estimated monthly branded searches held steady at 70.

How did search popularity change for New Zealand commercial refrigeration brands in September 2026?

2 changes

  1. In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 3.9%.

  2. In September 2026, Turbo Air rose from 5th to 4th among commercial refrigeration brands in New Zealand.

How are branded searches counted?

32 search terms

Brandwave collects information about searches that people make online using True Refrigeration’s and Turbo Air’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

True Refrigeration

24 branded search terms

  • tmc true refrigerator
  • true bottle cooler
  • true brand freezer
  • true chef base
  • true chiller
  • true commercial freezer
  • true commercial refrigerator
  • true coolers
  • true countertop refrigerator
  • true deli cases
  • true display cases
  • true freezers
  • true fridge
  • true fridge commercial
  • true fridge freezer
  • true industrial fridge
  • true merchandiser
  • true milk cooler
  • true refrig
  • true refrigeration equipment
  • true refrigerator freezer
  • true tssu
  • true undercounter freezer
  • true upright freezer

Turbo Air

8 branded search terms

  • turbo air
  • turbo air cooler
  • turbo air freezer
  • turbo air freezers
  • turbo air fridge
  • turbo air fridges
  • turbo air refrigeration
  • turboair refrigeration

How the Brand Demand Index is measured

Other head-to-heads among commercial refrigeration brands

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