Brandwave

Polar Refrigeration vs True Refrigeration:Which is more popular?

In September 2026, Polar Refrigeration had more branded searches than True Refrigeration among commercial refrigeration brands in New Zealand. Polar Refrigeration had about 260 branded searches, while True Refrigeration had 50. Polar Refrigeration made up 20.3% of all commercial refrigeration brand searches we track, and True Refrigeration accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, Polar Refrigeration appeared in two of the five answers and True Refrigeration in one. Polar Refrigeration and True Refrigeration were each mentioned first in one of the two answers that named either.

Among commercial refrigeration brands in New Zealand in September 2026

Who do people search for more?

Polar Refrigeration, about 5 searches for every 1 for True Refrigeration

Polar Refrigeration 260 searchesTrue Refrigeration 50 searches

Who does AI mention more?

Polar Refrigeration, mentioned in 2 of 5 answers, True Refrigeration in 1

Polar Refrigeration in 2 of 5True Refrigeration in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Polar Refrigeration first in 1True Refrigeration first in 1

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Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Polar Refrigeration was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. True Refrigeration was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Polar Refrigeration and True Refrigeration were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SKOPE1st
  2. Williams Refrigeration2nd
  3. Bromic3rd
  4. Atosa4th
  5. True Refrigeration5th
  6. Polar Refrigeration6th
  7. Turbo Air–
  8. Skipio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SKOPE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bromic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Williams Refrigeration3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar Refrigeration2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • True Refrigeration1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turbo Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skipio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial refrigeration brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Polar Refrigeration or True Refrigeration more popular in search?

This chart shows how often people search Google for Polar Refrigeration and True Refrigeration by name. Each line represents a brand's share of searches for all eight commercial refrigeration brands we track, month by month, from searches in New Zealand.

Polar Refrigeration and True Refrigeration among commercial refrigeration brands in New Zealand, by month

Share of searches by month for Polar Refrigeration, True Refrigeration. The figures are in the table below the chart.

View monthly share of searches table
MonthSKOPEPolar RefrigerationBromicTurbo AirTrue RefrigerationWilliams RefrigerationAtosaSkipio
Oct 202556.2%21.2%7.5%4.8%3.4%2.7%1.4%2.7%
Nov 202554.5%21.2%8.3%5.3%4.5%3%0.76%2.3%
Dec 202554%23%7%5%7%2%1%1%
Jan 202652.9%22.1%8.1%5.9%5.1%3.7%0.74%1.5%
Feb 202654.4%19.1%8.1%5.9%6.6%2.9%1.5%1.5%
Mar 202652.8%19%9.9%6.3%6.3%3.5%1.4%0.7%
Apr 202648.7%22.6%9.6%6.1%7.8%2.6%1.7%0.87%
May 202648.8%20.9%10.9%6.2%6.2%3.1%1.6%2.3%
Jun 202653.3%19.3%10.4%5.2%5.2%3%2.2%1.5%
Jul 202657.9%19%8.7%5.6%1.6%4%1.6%1.6%
Aug 202655.4%18.7%7.9%5.8%7.9%2.2%1.4%0.72%
Sep 202654.7%20.3%8.6%5.5%3.9%3.9%2.3%0.78%

How has the Polar Refrigeration and True Refrigeration comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand commercial refrigeration brands in September 2026?

2 changes
  1. In September 2026, Polar Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 18.7% to 20.3%.

  2. In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 3.9%.

How are branded searches counted?

56 search terms

Brandwave collects information about searches that people make online using Polar Refrigeration’s and True Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Polar Refrigeration

32 branded search terms

  • commercial fridge polar
  • fridge polar
  • nisbets polar
  • nisbets polar freezer
  • polar bar cooler
  • polar bar fridge
  • polar bench fridge
  • polar cake display
  • polar chiller
  • polar commercial freezer
  • polar commercial fridge
  • polar countertop fridge
  • polar display freezer
  • polar drink fridge
  • polar drinks fridge
  • polar freezer
  • polar freezer upright
  • polar fridge
  • polar fridge display
  • polar fridge freezer
  • polar fridge nisbets
  • polar fridge undercounter
  • polar fridges
  • polar g fridge
  • polar pizza fridge
  • polar prep fridge
  • polar refrigeration
  • polar refrigeration freezer
  • polar refrigeration fridge
  • polar undercounter freezer
  • polar undercounter fridge
  • polar upright fridge

True Refrigeration

24 branded search terms

  • tmc true refrigerator
  • true bottle cooler
  • true brand freezer
  • true chef base
  • true chiller
  • true commercial freezer
  • true commercial refrigerator
  • true coolers
  • true countertop refrigerator
  • true deli cases
  • true display cases
  • true freezers
  • true fridge
  • true fridge commercial
  • true fridge freezer
  • true industrial fridge
  • true merchandiser
  • true milk cooler
  • true refrig
  • true refrigeration equipment
  • true refrigerator freezer
  • true tssu
  • true undercounter freezer
  • true upright freezer

How the Brand Demand Index is measured

Other head-to-heads among commercial refrigeration brands

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