Bromic vs Williams Refrigeration:Which is more popular?
In September 2026, Bromic had more branded searches than Williams Refrigeration among commercial refrigeration brands in New Zealand. Bromic had about 110 branded searches, while Williams Refrigeration had 50. Bromic made up 8.6% of all commercial refrigeration brand searches we track, and Williams Refrigeration accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, Bromic and Williams Refrigeration each appeared in three of the five answers. Williams Refrigeration was mentioned before Bromic in two out of three answers that named either.
Who do people search for more?
Bromic, about 2 searches for every 1 for Williams Refrigeration
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Williams Refrigeration, named ahead of Bromic in 2 of 3 answers
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Top commercial refrigeration brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bromic and Williams Refrigeration were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Williams Refrigeration was listed before Bromic in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SKOPE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Atosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bromic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Williams Refrigeration3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polar Refrigeration2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
True Refrigeration1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Turbo Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skipio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about commercial refrigeration brands
5 answers
Asked ChatGPT
“Which commercial refrigeration brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best commercial refrigeration brands in New Zealand?”
Asked ChatGPT
“What's the best commercial refrigeration brand in New Zealand for food service storage?”
Searched Google, AI Overview
“commercial freezer nz”
Searched Google, AI Overview
“commercial fridge nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bromic or Williams Refrigeration more popular in search?
This chart shows how often people search Google for Bromic and Williams Refrigeration by name. Each line represents a brand's share of searches for all eight commercial refrigeration brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bromic, Williams Refrigeration. The figures are in the table below the chart.
View monthly share of searches table
| Month | SKOPE | Polar Refrigeration | Bromic | Turbo Air | True Refrigeration | Williams Refrigeration | Atosa | Skipio |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 21.2% | 7.5% | 4.8% | 3.4% | 2.7% | 1.4% | 2.7% |
| Nov 2025 | 54.5% | 21.2% | 8.3% | 5.3% | 4.5% | 3% | 0.76% | 2.3% |
| Dec 2025 | 54% | 23% | 7% | 5% | 7% | 2% | 1% | 1% |
| Jan 2026 | 52.9% | 22.1% | 8.1% | 5.9% | 5.1% | 3.7% | 0.74% | 1.5% |
| Feb 2026 | 54.4% | 19.1% | 8.1% | 5.9% | 6.6% | 2.9% | 1.5% | 1.5% |
| Mar 2026 | 52.8% | 19% | 9.9% | 6.3% | 6.3% | 3.5% | 1.4% | 0.7% |
| Apr 2026 | 48.7% | 22.6% | 9.6% | 6.1% | 7.8% | 2.6% | 1.7% | 0.87% |
| May 2026 | 48.8% | 20.9% | 10.9% | 6.2% | 6.2% | 3.1% | 1.6% | 2.3% |
| Jun 2026 | 53.3% | 19.3% | 10.4% | 5.2% | 5.2% | 3% | 2.2% | 1.5% |
| Jul 2026 | 57.9% | 19% | 8.7% | 5.6% | 1.6% | 4% | 1.6% | 1.6% |
| Aug 2026 | 55.4% | 18.7% | 7.9% | 5.8% | 7.9% | 2.2% | 1.4% | 0.72% |
| Sep 2026 | 54.7% | 20.3% | 8.6% | 5.5% | 3.9% | 3.9% | 2.3% | 0.78% |
How has the Bromic and Williams Refrigeration comparison changed over the last 12 months?
3 findings
- Bromic was ahead of Williams Refrigeration in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bromic’s share of searches among commercial refrigeration brands in New Zealand moved from 7.5% to 8.6%, and its estimated monthly branded searches held steady at 110.
- Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 2.7% to 3.9%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand commercial refrigeration brands in September 2026?
2 changes
In September 2026, Williams Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 2.2% to 3.9%.
In September 2026, Bromic gained share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 8.6%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Bromic’s and Williams Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bromic
1 branded search term
- bromic
Williams Refrigeration
10 branded search terms
- williams commercial freezer
- williams commercial fridge
- williams freezers
- williams fridge
- williams fridges
- williams jade fridge
- williams underbench fridge
- williams undercounter fridge
- williams upright freezer
- williamsrefrigeration
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