Brandwave

Atosa vs Williams Refrigeration:Which is more popular?

In September 2026, Williams Refrigeration had more branded searches than Atosa among commercial refrigeration brands in New Zealand. Williams Refrigeration had about 50 branded searches, while Atosa had 30. Williams Refrigeration made up 3.9% of all commercial refrigeration brand searches we track, and Atosa accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, Atosa appeared in four of the five answers and Williams Refrigeration in three. Williams Refrigeration was mentioned before Atosa in every answer that named either.

Among commercial refrigeration brands in New Zealand in September 2026

Who do people search for more?

Williams Refrigeration, about 67% more searches than Atosa

Williams Refrigeration 50 searchesAtosa 30 searches

Who does AI mention more?

Atosa, mentioned in 4 of 5 answers, Williams Refrigeration in 3

Atosa in 4 of 5Williams Refrigeration in 3 of 5

Who does AI recommend more?

Williams Refrigeration, named ahead of Atosa in 3 of 3 answers

Williams Refrigeration first in 3Atosa never first

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Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Atosa was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Williams Refrigeration was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Williams Refrigeration was listed before Atosa in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SKOPE1st
  2. Williams Refrigeration2nd
  3. Bromic3rd
  4. Atosa4th
  5. True Refrigeration5th
  6. Polar Refrigeration6th
  7. Turbo Air–
  8. Skipio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SKOPE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bromic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Williams Refrigeration3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar Refrigeration2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • True Refrigeration1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turbo Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skipio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial refrigeration brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Atosa or Williams Refrigeration more popular in search?

This chart shows how often people search Google for Atosa and Williams Refrigeration by name. Each line represents a brand's share of searches for all eight commercial refrigeration brands we track, month by month, from searches in New Zealand.

Atosa and Williams Refrigeration among commercial refrigeration brands in New Zealand, by month

Share of searches by month for Williams Refrigeration, Atosa. The figures are in the table below the chart.

View monthly share of searches table
MonthSKOPEPolar RefrigerationBromicTurbo AirTrue RefrigerationWilliams RefrigerationAtosaSkipio
Oct 202556.2%21.2%7.5%4.8%3.4%2.7%1.4%2.7%
Nov 202554.5%21.2%8.3%5.3%4.5%3%0.76%2.3%
Dec 202554%23%7%5%7%2%1%1%
Jan 202652.9%22.1%8.1%5.9%5.1%3.7%0.74%1.5%
Feb 202654.4%19.1%8.1%5.9%6.6%2.9%1.5%1.5%
Mar 202652.8%19%9.9%6.3%6.3%3.5%1.4%0.7%
Apr 202648.7%22.6%9.6%6.1%7.8%2.6%1.7%0.87%
May 202648.8%20.9%10.9%6.2%6.2%3.1%1.6%2.3%
Jun 202653.3%19.3%10.4%5.2%5.2%3%2.2%1.5%
Jul 202657.9%19%8.7%5.6%1.6%4%1.6%1.6%
Aug 202655.4%18.7%7.9%5.8%7.9%2.2%1.4%0.72%
Sep 202654.7%20.3%8.6%5.5%3.9%3.9%2.3%0.78%

How has the Atosa and Williams Refrigeration comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand commercial refrigeration brands in September 2026?

2 changes

  1. In September 2026, Williams Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 2.2% to 3.9%.

  2. In September 2026, Atosa gained share of searches among commercial refrigeration brands in New Zealand, from 1.4% to 2.3%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Atosa’s and Williams Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Atosa

1 branded search term

  • atosa refrigeration

Williams Refrigeration

10 branded search terms

  • williams commercial freezer
  • williams commercial fridge
  • williams freezers
  • williams fridge
  • williams fridges
  • williams jade fridge
  • williams underbench fridge
  • williams undercounter fridge
  • williams upright freezer
  • williamsrefrigeration

How the Brand Demand Index is measured

Other head-to-heads among commercial refrigeration brands

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