Skipio vs Williams Refrigeration:Which is more popular?
In September 2026, Williams Refrigeration had more branded searches than Skipio among commercial refrigeration brands in New Zealand. Williams Refrigeration had about 50 branded searches, while Skipio had 10. Williams Refrigeration made up 3.9% of all commercial refrigeration brand searches we track, and Skipio accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, Williams Refrigeration appeared in three of the five answers and Skipio in none.
Who do people search for more?
Williams Refrigeration, about 5 searches for every 1 for Skipio
Who does AI mention more?
Williams Refrigeration, mentioned in 3 of 5 answers, Skipio in 0
Who does AI recommend more?
Williams Refrigeration, the only one of the two named
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Top commercial refrigeration brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Williams Refrigeration was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skipio did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SKOPE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Atosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bromic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Williams Refrigeration3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Polar Refrigeration2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
True Refrigeration1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Turbo Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Skipio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about commercial refrigeration brands
5 answers
Asked ChatGPT
“Which commercial refrigeration brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best commercial refrigeration brands in New Zealand?”
Asked ChatGPT
“What's the best commercial refrigeration brand in New Zealand for food service storage?”
Searched Google, AI Overview
“commercial freezer nz”
Searched Google, AI Overview
“commercial fridge nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Skipio or Williams Refrigeration more popular in search?
This chart shows how often people search Google for Skipio and Williams Refrigeration by name. Each line represents a brand's share of searches for all eight commercial refrigeration brands we track, month by month, from searches in New Zealand.
Share of searches by month for Williams Refrigeration, Skipio. The figures are in the table below the chart.
View monthly share of searches table
| Month | SKOPE | Polar Refrigeration | Bromic | Turbo Air | True Refrigeration | Williams Refrigeration | Atosa | Skipio |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 21.2% | 7.5% | 4.8% | 3.4% | 2.7% | 1.4% | 2.7% |
| Nov 2025 | 54.5% | 21.2% | 8.3% | 5.3% | 4.5% | 3% | 0.76% | 2.3% |
| Dec 2025 | 54% | 23% | 7% | 5% | 7% | 2% | 1% | 1% |
| Jan 2026 | 52.9% | 22.1% | 8.1% | 5.9% | 5.1% | 3.7% | 0.74% | 1.5% |
| Feb 2026 | 54.4% | 19.1% | 8.1% | 5.9% | 6.6% | 2.9% | 1.5% | 1.5% |
| Mar 2026 | 52.8% | 19% | 9.9% | 6.3% | 6.3% | 3.5% | 1.4% | 0.7% |
| Apr 2026 | 48.7% | 22.6% | 9.6% | 6.1% | 7.8% | 2.6% | 1.7% | 0.87% |
| May 2026 | 48.8% | 20.9% | 10.9% | 6.2% | 6.2% | 3.1% | 1.6% | 2.3% |
| Jun 2026 | 53.3% | 19.3% | 10.4% | 5.2% | 5.2% | 3% | 2.2% | 1.5% |
| Jul 2026 | 57.9% | 19% | 8.7% | 5.6% | 1.6% | 4% | 1.6% | 1.6% |
| Aug 2026 | 55.4% | 18.7% | 7.9% | 5.8% | 7.9% | 2.2% | 1.4% | 0.72% |
| Sep 2026 | 54.7% | 20.3% | 8.6% | 5.5% | 3.9% | 3.9% | 2.3% | 0.78% |
How has the Skipio and Williams Refrigeration comparison changed over the last 12 months?
3 findings
- Williams Refrigeration was ahead of Skipio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Skipio’s share of searches among commercial refrigeration brands in New Zealand moved from 2.7% to 0.78%, and its estimated monthly branded searches moved from 40 to 10.
- Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 2.7% to 3.9%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand commercial refrigeration brands in September 2026?
2 changes
In September 2026, Williams Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 2.2% to 3.9%.
Estimated monthly branded searches for Skipio in New Zealand fell 75% over 12 measured months, from 40 to 10 in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Skipio’s and Williams Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Skipio
4 branded search terms
- skipio freezer
- skipio fridge
- skipio ice machine
- skipio refrigeration
Williams Refrigeration
10 branded search terms
- williams commercial freezer
- williams commercial fridge
- williams freezers
- williams fridge
- williams fridges
- williams jade fridge
- williams underbench fridge
- williams undercounter fridge
- williams upright freezer
- williamsrefrigeration
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