Brandwave

How popular isWilkinson Rodgers in search?

In August 2026, there were an estimated 610 branded searches for Wilkinson Rodgers in New Zealand which is up 48.8% over the last 11 months. Wilkinson Rodgers holds 9.7% estimated Share of Search among New Zealand dunedin law firms and is ranked 4th of 8 competitors for search popularity.

Share of Search, August 2026
  1. Anderson Lloyd47.5%
  2. O’Neill Devereux15.9%
  3. Downie Stewart Lawyers12%
  4. Wilkinson Rodgers9.7%
  5. Webb Farry9.4%
  6. Klinkert Law2.4%
  7. Craig Paddon Lawyer1.6%
  8. Lucas & Lucas1.4%
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Which dunedin law firms compete with Wilkinson Rodgers?

Wilkinson Rodgers against dunedin law firms in New Zealand, by month

Share of Search by month for Anderson Lloyd, O’Neill Devereux, Downie Stewart Lawyers, Wilkinson Rodgers, Webb Farry, Klinkert Law. The figures are in the table below the chart.

View monthly share of search table
MonthAnderson LloydO’Neill DevereuxDownie Stewart LawyersWilkinson RodgersWebb FarryKlinkert LawCraig Paddon LawyerLucas & Lucas
Oct 202545.8%16.3%11%7.8%11.2%4.2%1.5%2.1%
Nov 202545.6%20.1%10.5%8.2%9.6%2.9%1.3%1.8%
Dec 202547.6%16.4%11.7%8.4%9.8%3.1%1%2%
Jan 202645.1%17.7%10.9%9%10.5%2.6%1.5%2.6%
Feb 202649.3%17.2%11.9%7%8.2%3.1%1.4%1.9%
Mar 202660.7%13.4%8.1%5.4%7.7%1.9%1.1%1.7%
Apr 202648.3%17.5%12.1%8.6%8.4%2.1%1.4%1.7%
May 202646.4%15.8%12.5%7.9%11.4%2.8%1.3%2.1%
Jun 202641.4%16.3%17.4%8.1%11.6%2.4%0.81%1.9%
Jul 202645%15.3%15.6%7.6%10.9%3.3%0.91%1.5%
Aug 202647.5%15.9%12%9.7%9.4%2.4%1.6%1.4%
Sep 2026————————
  1. held 1st · 3K estimated branded searches · 0% vs prior month · +2.5 points

  2. moved from 3rd to 2nd · 1K estimated branded searches · -0.99% vs prior month · +0.7 points

  3. moved from 2nd to 3rd · 750 estimated branded searches · -27.2% vs prior month · -3.6 points

  4. moved from 5th to 4th · 610 estimated branded searches · +22% vs prior month · +2.2 points

  5. moved from 4th to 5th · 590 estimated branded searches · -18.1% vs prior month · -1.5 points

  6. held 6th · 150 estimated branded searches · -31.8% vs prior month · -0.9 points

  7. moved from 8th to 7th · 100 estimated branded searches · +66.7% vs prior month · +0.7 points

  8. moved from 7th to 8th · 90 estimated branded searches · -10% vs prior month · -0.1 points

Compare search popularity between Wilkinson Rodgers and its closest rivals

How has branded search demand for Wilkinson Rodgers changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wilkinson Rodgers in New Zealand rose from 410 to 610.
  • Across the 11 months ending August 2026, Wilkinson Rodgers’ estimated Share of Search among dunedin law firms in New Zealand increased from 7.8% to 9.7%.
  • Across the 11 months ending August 2026, Wilkinson Rodgers’ estimated Share of Search among dunedin law firms in New Zealand peaked at 9.7% in August 2026 and was lowest at 5.4% in March 2026.
  • Across the 11 months ending August 2026, Wilkinson Rodgers rose from 5th to 4th among dunedin law firms in New Zealand.

How did search popularity change for New Zealand dunedin law firms in August 2026?

  1. In August 2026, O’Neill Devereux overtook Downie Stewart Lawyers to rank 2nd among dunedin law firms in New Zealand, at 15.9%.

  2. In August 2026, Wilkinson Rodgers overtook Webb Farry to rank 4th among dunedin law firms in New Zealand, at 9.7%.

  3. In August 2026, Craig Paddon Lawyer overtook Lucas & Lucas to rank 7th among dunedin law firms in New Zealand, at 1.6%.

  4. In August 2026, Anderson Lloyd gained estimated Share of Search among dunedin law firms in New Zealand, from 45% to 47.5%.

  5. In August 2026, Downie Stewart Lawyers lost estimated Share of Search among dunedin law firms in New Zealand, from 15.6% to 12%.

  6. In August 2026, Webb Farry lost estimated Share of Search among dunedin law firms in New Zealand, from 10.9% to 9.4%.

How is Wilkinson Rodgers measured?

Brandwave collects information about searches that people make online using Wilkinson Rodgers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • wilkinson rodgers
  • wilkinson rodgers dunedin
  • wilkinson rodgers law

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How the Brand Demand Index is measured

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