Webb Farry vs Wilkinson Rodgers:Which is more popular by branded search in New Zealand?
In August 2026, Webb Farry and Wilkinson Rodgers were level on Share of Search among dunedin law firms in New Zealand, with an estimated 590 versus 610 branded searches, at 9.4% and 9.7% estimated Share of Search.
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Which is more popular in search, Webb Farry or Wilkinson Rodgers?
Compare Dunedin law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wilkinson Rodgers, Webb Farry. The figures are in the table below the chart.
View monthly share of search table
| Month | Anderson Lloyd | O’Neill Devereux | Downie Stewart Lawyers | Wilkinson Rodgers | Webb Farry | Klinkert Law | Craig Paddon Lawyer | Lucas & Lucas |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 16.3% | 11% | 7.8% | 11.2% | 4.2% | 1.5% | 2.1% |
| Nov 2025 | 45.6% | 20.1% | 10.5% | 8.2% | 9.6% | 2.9% | 1.3% | 1.8% |
| Dec 2025 | 47.6% | 16.4% | 11.7% | 8.4% | 9.8% | 3.1% | 1% | 2% |
| Jan 2026 | 45.1% | 17.7% | 10.9% | 9% | 10.5% | 2.6% | 1.5% | 2.6% |
| Feb 2026 | 49.3% | 17.2% | 11.9% | 7% | 8.2% | 3.1% | 1.4% | 1.9% |
| Mar 2026 | 60.7% | 13.4% | 8.1% | 5.4% | 7.7% | 1.9% | 1.1% | 1.7% |
| Apr 2026 | 48.3% | 17.5% | 12.1% | 8.6% | 8.4% | 2.1% | 1.4% | 1.7% |
| May 2026 | 46.4% | 15.8% | 12.5% | 7.9% | 11.4% | 2.8% | 1.3% | 2.1% |
| Jun 2026 | 41.4% | 16.3% | 17.4% | 8.1% | 11.6% | 2.4% | 0.81% | 1.9% |
| Jul 2026 | 45% | 15.3% | 15.6% | 7.6% | 10.9% | 3.3% | 0.91% | 1.5% |
| Aug 2026 | 47.5% | 15.9% | 12% | 9.7% | 9.4% | 2.4% | 1.6% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Webb Farry and Wilkinson Rodgers comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Wilkinson Rodgers took it in April 2026, Webb Farry took it in May 2026, Wilkinson Rodgers took it in August 2026.
- Across the 11 months ending August 2026, Webb Farry’s estimated Share of Search among dunedin law firms in New Zealand moved from 11.2% to 9.4%, and its estimated monthly branded searches held steady at 590.
- Across the 11 months ending August 2026, Wilkinson Rodgers’ estimated Share of Search among dunedin law firms in New Zealand moved from 7.8% to 9.7%, and its estimated monthly branded searches moved from 410 to 610.
How did search popularity change for New Zealand dunedin law firms in August 2026?
2 changes
In August 2026, Wilkinson Rodgers overtook Webb Farry to rank 4th among dunedin law firms in New Zealand, at 9.7%.
In August 2026, Webb Farry lost estimated Share of Search among dunedin law firms in New Zealand, from 10.9% to 9.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Webb Farry’s and Wilkinson Rodgers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Webb Farry
1 branded search term
- webb farry
Wilkinson Rodgers
3 branded search terms
- wilkinson rodgers
- wilkinson rodgers dunedin
- wilkinson rodgers law
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