Brandwave

How popular isWilkinson Rodgers?

In September 2026, people searched for Wilkinson Rodgers by name about 500 times in New Zealand, a 22% increase from the previous year. These searches made up 13.8% of all New Zealand Dunedin law firm searches, placing Wilkinson Rodgers third out of 11 firms. When we asked both ChatGPT and Google AI Overviews about Dunedin law firms, Wilkinson Rodgers appeared in one of the three answers and was the sixth most recommended of the 11.

Search and AI answers in September 2026

Wilkinson Rodgers is the third most searched of 11 competitors and the sixth most recommended in AI answers.

  1. Anderson LloydShare of searches 20.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  2. Downie Stewart LawyersShare of searches 18.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Wilkinson RodgersShare of searches 13.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  4. Webb FarryShare of searches 13.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. O’Neill DevereuxShare of searches 10.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Wilkinson Rodgers was mentioned in one out of three: in one of the three ChatGPT answers. Wilkinson Rodgers is the sixth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Downie Stewart Lawyers1st
  2. Whitcombe Law2nd
  3. McMillan & Co3rd
  4. Anderson Lloyd4th
  5. Rochelle Crossman Family Law5th
  6. Wilkinson Rodgers6th
  7. Webb Farry–
  8. O’Neill Devereux–
  9. Klinkert Law–
  10. Lucas & Lucas–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Dunedin law firms compete with Wilkinson Rodgers?

Wilkinson Rodgers against Dunedin law firms in New Zealand, by month

Share of searches by month for Anderson Lloyd, Downie Stewart Lawyers, Wilkinson Rodgers, Webb Farry, O’Neill Devereux, Whitcombe Law, Klinkert Law, Lucas & Lucas, Rochelle Crossman Family Law. The figures are in the table below the chart.

View monthly share of searches table
MonthAnderson LloydDownie Stewart LawyersWilkinson RodgersWebb FarryO’Neill DevereuxWhitcombe LawKlinkert LawLucas & LucasRochelle Crossman Family LawCraig Paddon LawyerMcMillan & Co
Oct 202519.4%16%13.6%15.5%12.6%8.3%5.8%2.9%2.4%1.9%1.5%
Nov 202520.3%16.6%11.6%16.2%13.3%10.8%5%1.7%1.7%1.7%1.2%
Dec 202520.8%13.5%12%16.7%13.5%8.9%6.3%2.6%2.1%2.1%1.6%
Jan 202616.8%18.3%14.7%13.6%13.6%11%4.2%2.1%2.6%2.1%1%
Feb 202624.5%16.7%11.3%12.7%12.7%10.3%4.9%2%2%2%0.98%
Mar 202632.6%13.9%10.6%12.6%12.6%6.8%3.9%1.9%2.3%1.9%0.97%
Apr 202621.9%17.4%14.7%11.6%14.3%9.4%2.7%2.2%2.2%2.7%0.89%
May 202622.9%19.8%13%14.9%9.9%8%4.6%1.9%2.7%1.5%0.76%
Jun 202615.5%24%13.2%18.6%12.4%6.6%3.9%2.7%1.2%1.2%0.78%
Jul 202615%24.1%12.4%17.5%12%7.7%5.5%1.8%1.8%1.5%0.73%
Aug 202619.3%18.5%15.7%12.6%13%10.2%3.9%1.6%2%2.4%0.79%
Sep 202620.5%18.8%13.8%13.4%10.9%10.9%5%2.1%2.1%1.7%0.84%

  1. 1.Anderson Lloyd

    20.5%

    Held 1st. 490 estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Downie Stewart Lawyers

    18.8%

    Held 2nd. 450 estimated branded searches, -4.3% vs prior month. Share +0.3 points.

  3. 3.Wilkinson Rodgers

    13.8%

    Held 3rd. 330 estimated branded searches, -17.5% vs prior month. Share -1.9 points.

  4. 4.Webb Farry

    13.4%

    Moved from 5th to 4th. 320 estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.O’Neill Devereux

    10.9%

    Moved from 4th to 5th. 260 estimated branded searches, -21.2% vs prior month. Share -2.1 points.

  6. 6.Whitcombe Law

    10.9%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Klinkert Law

    5%

    Held 7th. 120 estimated branded searches, +20% vs prior month. Share +1.1 points.

  8. 8.Lucas & Lucas

    2.1%

    Moved from 10th to 8th. 50 estimated branded searches, +25% vs prior month. Share +0.5 points.

  9. 9.Rochelle Crossman Family Law

    2.1%

    Held 9th. 50 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Craig Paddon Lawyer

    1.7%

    Moved from 8th to 10th. 40 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

  11. 11.McMillan & Co

    0.84%

    Held 11th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wilkinson Rodgers and its closest rivals

Every comparison with Wilkinson Rodgers

7 comparisons

How has branded search demand for Wilkinson Rodgers changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wilkinson Rodgers in New Zealand rose from 410 to 500.
  • Across the 12 months ending September 2026, Wilkinson Rodgers’ share of searches among Dunedin law firms in New Zealand peaked at 15.7% in August 2026 and was lowest at 10.6% in March 2026.
  • Across the 12 months ending September 2026, Wilkinson Rodgers rose from 4th to 3rd among Dunedin law firms in New Zealand.

How did search popularity change for New Zealand Dunedin law firms in September 2026?

6 changes

  1. In September 2026, Webb Farry overtook O’Neill Devereux to rank 4th among Dunedin law firms in New Zealand, with 13.4% of the searches.

  2. In September 2026, Lucas & Lucas overtook Craig Paddon Lawyer and Rochelle Crossman Family Law to rank 8th among Dunedin law firms in New Zealand, with 2.1% of the searches.

  3. In September 2026, Anderson Lloyd gained share of searches among Dunedin law firms in New Zealand, from 19.3% to 20.5%.

  4. In September 2026, Klinkert Law gained share of searches among Dunedin law firms in New Zealand, from 3.9% to 5%.

  5. In September 2026, Whitcombe Law gained share of searches among Dunedin law firms in New Zealand, from 10.2% to 10.9%.

  6. In September 2026, O’Neill Devereux lost share of searches among Dunedin law firms in New Zealand, from 13% to 10.9%.

How are Wilkinson Rodgers’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Wilkinson Rodgers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wilkinson rodgers
  • wilkinson rodgers dunedin
  • wilkinson rodgers law

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