O’Neill Devereux vs Wilkinson Rodgers:Which is more popular by branded search in New Zealand?
In August 2026, O’Neill Devereux had more branded searches than Wilkinson Rodgers among dunedin law firms in New Zealand. O’Neill Devereux was estimated to have 1K branded searches compared to Wilkinson Rodgers’ 610, and held a 15.9% Share of Search versus Wilkinson Rodgers’ 9.7%.
Follow O’Neill Devereux vs Wilkinson Rodgers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, O’Neill Devereux or Wilkinson Rodgers?
Compare Dunedin law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for O’Neill Devereux, Wilkinson Rodgers. The figures are in the table below the chart.
View monthly share of search table
| Month | Anderson Lloyd | O’Neill Devereux | Downie Stewart Lawyers | Wilkinson Rodgers | Webb Farry | Klinkert Law | Craig Paddon Lawyer | Lucas & Lucas |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 16.3% | 11% | 7.8% | 11.2% | 4.2% | 1.5% | 2.1% |
| Nov 2025 | 45.6% | 20.1% | 10.5% | 8.2% | 9.6% | 2.9% | 1.3% | 1.8% |
| Dec 2025 | 47.6% | 16.4% | 11.7% | 8.4% | 9.8% | 3.1% | 1% | 2% |
| Jan 2026 | 45.1% | 17.7% | 10.9% | 9% | 10.5% | 2.6% | 1.5% | 2.6% |
| Feb 2026 | 49.3% | 17.2% | 11.9% | 7% | 8.2% | 3.1% | 1.4% | 1.9% |
| Mar 2026 | 60.7% | 13.4% | 8.1% | 5.4% | 7.7% | 1.9% | 1.1% | 1.7% |
| Apr 2026 | 48.3% | 17.5% | 12.1% | 8.6% | 8.4% | 2.1% | 1.4% | 1.7% |
| May 2026 | 46.4% | 15.8% | 12.5% | 7.9% | 11.4% | 2.8% | 1.3% | 2.1% |
| Jun 2026 | 41.4% | 16.3% | 17.4% | 8.1% | 11.6% | 2.4% | 0.81% | 1.9% |
| Jul 2026 | 45% | 15.3% | 15.6% | 7.6% | 10.9% | 3.3% | 0.91% | 1.5% |
| Aug 2026 | 47.5% | 15.9% | 12% | 9.7% | 9.4% | 2.4% | 1.6% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the O’Neill Devereux and Wilkinson Rodgers comparison changed over the last 12 months?
3 findings
- O’Neill Devereux was ahead of Wilkinson Rodgers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, O’Neill Devereux’s estimated Share of Search among dunedin law firms in New Zealand moved from 16.3% to 15.9%, and its estimated monthly branded searches moved from 860 to 1K.
- Across the 11 months ending August 2026, Wilkinson Rodgers’ estimated Share of Search among dunedin law firms in New Zealand moved from 7.8% to 9.7%, and its estimated monthly branded searches moved from 410 to 610.
How did search popularity change for New Zealand dunedin law firms in August 2026?
2 changes
In August 2026, O’Neill Devereux overtook Downie Stewart Lawyers to rank 2nd among dunedin law firms in New Zealand, at 15.9%.
In August 2026, Wilkinson Rodgers overtook Webb Farry to rank 4th among dunedin law firms in New Zealand, at 9.7%.
How each brand is measured
Brandwave collects information about searches that people make online using O’Neill Devereux’s and Wilkinson Rodgers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
O’Neill Devereux
7 branded search terms
- o neill devereux
- o'neill devereux
- o’neill devereux
- o'neill devereux dunedin
- o’neill devereux lawyer
- o’neill devereux solicitors
- oneill devereux
Wilkinson Rodgers
3 branded search terms
- wilkinson rodgers
- wilkinson rodgers dunedin
- wilkinson rodgers law
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.