Brandwave

Whitcombe Law vs Wilkinson Rodgers:Which is more popular?

In September 2026, Wilkinson Rodgers had more branded searches than Whitcombe Law among Dunedin law firms in New Zealand. Wilkinson Rodgers had about 330 branded searches, while Whitcombe Law had 260. Wilkinson Rodgers made up 13.8% of all Dunedin law firm searches we track, and Whitcombe Law accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about Dunedin law firms, Whitcombe Law appeared in all three answers and Wilkinson Rodgers in one. Whitcombe Law was mentioned before Wilkinson Rodgers in two out of three answers.

Among Dunedin law firms in New Zealand in September 2026

Who do people search for more?

Wilkinson Rodgers, about 27% more searches than Whitcombe Law

Wilkinson Rodgers 330 searchesWhitcombe Law 260 searches

Who does AI mention more?

Whitcombe Law, mentioned in every answer we collected

Whitcombe Law in 3 of 3Wilkinson Rodgers in 1 of 3

Who does AI recommend more?

Whitcombe Law, named ahead of Wilkinson Rodgers in 2 of 3 answers

Whitcombe Law first in 2Wilkinson Rodgers first in 1

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Whitcombe Law appeared in all three answers. Wilkinson Rodgers was mentioned in one out of three: in one of the three ChatGPT answers. Whitcombe Law was listed before Wilkinson Rodgers in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Downie Stewart Lawyers1st
  2. Whitcombe Law2nd
  3. McMillan & Co3rd
  4. Anderson Lloyd4th
  5. Rochelle Crossman Family Law5th
  6. Wilkinson Rodgers6th
  7. Webb Farry–
  8. O’Neill Devereux–
  9. Klinkert Law–
  10. Lucas & Lucas–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Whitcombe Law or Wilkinson Rodgers more popular in search?

This chart shows how often people search Google for Whitcombe Law and Wilkinson Rodgers by name. Each line represents a brand's share of searches for all 11 Dunedin law firms we track, month by month, from searches in New Zealand.

Whitcombe Law and Wilkinson Rodgers among Dunedin law firms in New Zealand, by month

Share of searches by month for Wilkinson Rodgers, Whitcombe Law. The figures are in the table below the chart.

View monthly share of searches table
MonthAnderson LloydDownie Stewart LawyersWilkinson RodgersWebb FarryO’Neill DevereuxWhitcombe LawKlinkert LawLucas & LucasRochelle Crossman Family LawCraig Paddon LawyerMcMillan & Co
Oct 202519.4%16%13.6%15.5%12.6%8.3%5.8%2.9%2.4%1.9%1.5%
Nov 202520.3%16.6%11.6%16.2%13.3%10.8%5%1.7%1.7%1.7%1.2%
Dec 202520.8%13.5%12%16.7%13.5%8.9%6.3%2.6%2.1%2.1%1.6%
Jan 202616.8%18.3%14.7%13.6%13.6%11%4.2%2.1%2.6%2.1%1%
Feb 202624.5%16.7%11.3%12.7%12.7%10.3%4.9%2%2%2%0.98%
Mar 202632.6%13.9%10.6%12.6%12.6%6.8%3.9%1.9%2.3%1.9%0.97%
Apr 202621.9%17.4%14.7%11.6%14.3%9.4%2.7%2.2%2.2%2.7%0.89%
May 202622.9%19.8%13%14.9%9.9%8%4.6%1.9%2.7%1.5%0.76%
Jun 202615.5%24%13.2%18.6%12.4%6.6%3.9%2.7%1.2%1.2%0.78%
Jul 202615%24.1%12.4%17.5%12%7.7%5.5%1.8%1.8%1.5%0.73%
Aug 202619.3%18.5%15.7%12.6%13%10.2%3.9%1.6%2%2.4%0.79%
Sep 202620.5%18.8%13.8%13.4%10.9%10.9%5%2.1%2.1%1.7%0.84%

How has the Whitcombe Law and Wilkinson Rodgers comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin law firms in September 2026?

2 changes

  1. In September 2026, Whitcombe Law gained share of searches among Dunedin law firms in New Zealand, from 10.2% to 10.9%.

  2. In September 2026, Wilkinson Rodgers lost share of searches among Dunedin law firms in New Zealand, from 15.7% to 13.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Whitcombe Law’s and Wilkinson Rodgers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Whitcombe Law

1 branded search term

  • whitcombe law

Wilkinson Rodgers

3 branded search terms

  • wilkinson rodgers
  • wilkinson rodgers dunedin
  • wilkinson rodgers law

How the Brand Demand Index is measured

Other head-to-heads among Dunedin law firms

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