Brandwave

Downie Stewart Lawyers vs Wilkinson Rodgers:Which is more popular?

In September 2026, Downie Stewart Lawyers had more branded searches than Wilkinson Rodgers among Dunedin law firms in New Zealand. Downie Stewart Lawyers had about 450 branded searches, while Wilkinson Rodgers had 330. Downie Stewart Lawyers made up 18.8% of all Dunedin law firm searches we track, and Wilkinson Rodgers accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about Dunedin law firms, Downie Stewart Lawyers appeared in all three answers and Wilkinson Rodgers in one. Downie Stewart Lawyers was mentioned before Wilkinson Rodgers in every answer.

Among Dunedin law firms in New Zealand in September 2026

Who do people search for more?

Downie Stewart Lawyers, about 36% more searches than Wilkinson Rodgers

Downie Stewart Lawyers 450 searchesWilkinson Rodgers 330 searches

Who does AI mention more?

Downie Stewart Lawyers, mentioned in every answer we collected

Downie Stewart Lawyers in 3 of 3Wilkinson Rodgers in 1 of 3

Who does AI recommend more?

Downie Stewart Lawyers, named ahead of Wilkinson Rodgers in every answer

Downie Stewart Lawyers first in 3Wilkinson Rodgers never first

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Downie Stewart Lawyers appeared in all three answers. Wilkinson Rodgers was mentioned in one out of three: in one of the three ChatGPT answers. Downie Stewart Lawyers was listed before Wilkinson Rodgers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Downie Stewart Lawyers1st
  2. Whitcombe Law2nd
  3. McMillan & Co3rd
  4. Anderson Lloyd4th
  5. Rochelle Crossman Family Law5th
  6. Wilkinson Rodgers6th
  7. Webb Farry–
  8. O’Neill Devereux–
  9. Klinkert Law–
  10. Lucas & Lucas–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Downie Stewart Lawyers or Wilkinson Rodgers more popular in search?

This chart shows how often people search Google for Downie Stewart Lawyers and Wilkinson Rodgers by name. Each line represents a brand's share of searches for all 11 Dunedin law firms we track, month by month, from searches in New Zealand.

Downie Stewart Lawyers and Wilkinson Rodgers among Dunedin law firms in New Zealand, by month

Share of searches by month for Downie Stewart Lawyers, Wilkinson Rodgers. The figures are in the table below the chart.

View monthly share of searches table
MonthAnderson LloydDownie Stewart LawyersWilkinson RodgersWebb FarryO’Neill DevereuxWhitcombe LawKlinkert LawLucas & LucasRochelle Crossman Family LawCraig Paddon LawyerMcMillan & Co
Oct 202519.4%16%13.6%15.5%12.6%8.3%5.8%2.9%2.4%1.9%1.5%
Nov 202520.3%16.6%11.6%16.2%13.3%10.8%5%1.7%1.7%1.7%1.2%
Dec 202520.8%13.5%12%16.7%13.5%8.9%6.3%2.6%2.1%2.1%1.6%
Jan 202616.8%18.3%14.7%13.6%13.6%11%4.2%2.1%2.6%2.1%1%
Feb 202624.5%16.7%11.3%12.7%12.7%10.3%4.9%2%2%2%0.98%
Mar 202632.6%13.9%10.6%12.6%12.6%6.8%3.9%1.9%2.3%1.9%0.97%
Apr 202621.9%17.4%14.7%11.6%14.3%9.4%2.7%2.2%2.2%2.7%0.89%
May 202622.9%19.8%13%14.9%9.9%8%4.6%1.9%2.7%1.5%0.76%
Jun 202615.5%24%13.2%18.6%12.4%6.6%3.9%2.7%1.2%1.2%0.78%
Jul 202615%24.1%12.4%17.5%12%7.7%5.5%1.8%1.8%1.5%0.73%
Aug 202619.3%18.5%15.7%12.6%13%10.2%3.9%1.6%2%2.4%0.79%
Sep 202620.5%18.8%13.8%13.4%10.9%10.9%5%2.1%2.1%1.7%0.84%

How has the Downie Stewart Lawyers and Wilkinson Rodgers comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin law firms in September 2026?

2 changes

  1. In September 2026, Wilkinson Rodgers lost share of searches among Dunedin law firms in New Zealand, from 15.7% to 13.8%.

  2. Estimated monthly branded searches for Downie Stewart Lawyers in New Zealand rose 36.4% over 12 measured months, from 330 to 450 in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Downie Stewart Lawyers’ and Wilkinson Rodgers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Downie Stewart Lawyers

4 branded search terms

  • downie stewart
  • downie stewart dunedin
  • downie stewart lawyers
  • downie stewart lawyers dunedin

Wilkinson Rodgers

3 branded search terms

  • wilkinson rodgers
  • wilkinson rodgers dunedin
  • wilkinson rodgers law

How the Brand Demand Index is measured

Other head-to-heads among Dunedin law firms

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