Brandwave

Anderson Lloyd vs Webb Farry:Which is more popular?

In September 2026, Anderson Lloyd had more branded searches than Webb Farry among Dunedin law firms in New Zealand. Anderson Lloyd had about 490 branded searches, while Webb Farry had 320. Anderson Lloyd made up 20.5% of all Dunedin law firm searches we track, and Webb Farry accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about Dunedin law firms, Anderson Lloyd appeared in one of the three answers and Webb Farry in none.

Among Dunedin law firms in New Zealand in September 2026

Who do people search for more?

Anderson Lloyd, about 53% more searches than Webb Farry

Anderson Lloyd 490 searchesWebb Farry 320 searches

Who does AI mention more?

Anderson Lloyd, mentioned in 1 of 3 answers, Webb Farry in 0

Anderson Lloyd in 1 of 3Webb Farry in 0 of 3

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Anderson Lloyd was mentioned in one out of three: in one of the three ChatGPT answers. Webb Farry did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Downie Stewart Lawyers1st
  2. Whitcombe Law2nd
  3. McMillan & Co3rd
  4. Anderson Lloyd4th
  5. Rochelle Crossman Family Law5th
  6. Wilkinson Rodgers6th
  7. Webb Farry–
  8. O’Neill Devereux–
  9. Klinkert Law–
  10. Lucas & Lucas–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anderson Lloyd or Webb Farry more popular in search?

This chart shows how often people search Google for Anderson Lloyd and Webb Farry by name. Each line represents a brand's share of searches for all 11 Dunedin law firms we track, month by month, from searches in New Zealand.

Anderson Lloyd and Webb Farry among Dunedin law firms in New Zealand, by month

Share of searches by month for Anderson Lloyd, Webb Farry. The figures are in the table below the chart.

View monthly share of searches table
MonthAnderson LloydDownie Stewart LawyersWilkinson RodgersWebb FarryO’Neill DevereuxWhitcombe LawKlinkert LawLucas & LucasRochelle Crossman Family LawCraig Paddon LawyerMcMillan & Co
Oct 202519.4%16%13.6%15.5%12.6%8.3%5.8%2.9%2.4%1.9%1.5%
Nov 202520.3%16.6%11.6%16.2%13.3%10.8%5%1.7%1.7%1.7%1.2%
Dec 202520.8%13.5%12%16.7%13.5%8.9%6.3%2.6%2.1%2.1%1.6%
Jan 202616.8%18.3%14.7%13.6%13.6%11%4.2%2.1%2.6%2.1%1%
Feb 202624.5%16.7%11.3%12.7%12.7%10.3%4.9%2%2%2%0.98%
Mar 202632.6%13.9%10.6%12.6%12.6%6.8%3.9%1.9%2.3%1.9%0.97%
Apr 202621.9%17.4%14.7%11.6%14.3%9.4%2.7%2.2%2.2%2.7%0.89%
May 202622.9%19.8%13%14.9%9.9%8%4.6%1.9%2.7%1.5%0.76%
Jun 202615.5%24%13.2%18.6%12.4%6.6%3.9%2.7%1.2%1.2%0.78%
Jul 202615%24.1%12.4%17.5%12%7.7%5.5%1.8%1.8%1.5%0.73%
Aug 202619.3%18.5%15.7%12.6%13%10.2%3.9%1.6%2%2.4%0.79%
Sep 202620.5%18.8%13.8%13.4%10.9%10.9%5%2.1%2.1%1.7%0.84%

How has the Anderson Lloyd and Webb Farry comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin law firms in September 2026?

2 changes

  1. In September 2026, Webb Farry overtook O’Neill Devereux to rank 4th among Dunedin law firms in New Zealand, with 13.4% of the searches.

  2. In September 2026, Anderson Lloyd gained share of searches among Dunedin law firms in New Zealand, from 19.3% to 20.5%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Anderson Lloyd’s and Webb Farry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anderson Lloyd

5 branded search terms

  • Anderson Lloyd
  • anderson lloyd dunedin
  • anderson lloyd lawyers
  • anderson lloyd solicitors
  • andersonlloyd

Webb Farry

1 branded search term

  • webb farry

How the Brand Demand Index is measured

Other head-to-heads among Dunedin law firms

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