Brandwave

Anderson Lloyd vs Wilkinson Rodgers:Which is more popular?

In September 2026, Anderson Lloyd had more branded searches than Wilkinson Rodgers among Dunedin law firms in New Zealand. Anderson Lloyd had about 490 branded searches, while Wilkinson Rodgers had 330. Anderson Lloyd made up 20.5% of all Dunedin law firm searches we track, and Wilkinson Rodgers accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about Dunedin law firms, Anderson Lloyd and Wilkinson Rodgers each appeared in one of the three answers. Anderson Lloyd and Wilkinson Rodgers were each mentioned first in one of the two answers that named either.

Among Dunedin law firms in New Zealand in September 2026

Who do people search for more?

Anderson Lloyd, about 48% more searches than Wilkinson Rodgers

Anderson Lloyd 490 searchesWilkinson Rodgers 330 searches

Who does AI mention more?

Both were mentioned in 1 of 3 answers.

Anderson Lloyd in 1 of 3Wilkinson Rodgers in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Anderson Lloyd first in 1Wilkinson Rodgers first in 1

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Anderson Lloyd and Wilkinson Rodgers were each mentioned in one out of three: in one of the three ChatGPT answers. Anderson Lloyd and Wilkinson Rodgers were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Downie Stewart Lawyers1st
  2. Whitcombe Law2nd
  3. McMillan & Co3rd
  4. Anderson Lloyd4th
  5. Rochelle Crossman Family Law5th
  6. Wilkinson Rodgers6th
  7. Webb Farry–
  8. O’Neill Devereux–
  9. Klinkert Law–
  10. Lucas & Lucas–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anderson Lloyd or Wilkinson Rodgers more popular in search?

This chart shows how often people search Google for Anderson Lloyd and Wilkinson Rodgers by name. Each line represents a brand's share of searches for all 11 Dunedin law firms we track, month by month, from searches in New Zealand.

Anderson Lloyd and Wilkinson Rodgers among Dunedin law firms in New Zealand, by month

Share of searches by month for Anderson Lloyd, Wilkinson Rodgers. The figures are in the table below the chart.

View monthly share of searches table
MonthAnderson LloydDownie Stewart LawyersWilkinson RodgersWebb FarryO’Neill DevereuxWhitcombe LawKlinkert LawLucas & LucasRochelle Crossman Family LawCraig Paddon LawyerMcMillan & Co
Oct 202519.4%16%13.6%15.5%12.6%8.3%5.8%2.9%2.4%1.9%1.5%
Nov 202520.3%16.6%11.6%16.2%13.3%10.8%5%1.7%1.7%1.7%1.2%
Dec 202520.8%13.5%12%16.7%13.5%8.9%6.3%2.6%2.1%2.1%1.6%
Jan 202616.8%18.3%14.7%13.6%13.6%11%4.2%2.1%2.6%2.1%1%
Feb 202624.5%16.7%11.3%12.7%12.7%10.3%4.9%2%2%2%0.98%
Mar 202632.6%13.9%10.6%12.6%12.6%6.8%3.9%1.9%2.3%1.9%0.97%
Apr 202621.9%17.4%14.7%11.6%14.3%9.4%2.7%2.2%2.2%2.7%0.89%
May 202622.9%19.8%13%14.9%9.9%8%4.6%1.9%2.7%1.5%0.76%
Jun 202615.5%24%13.2%18.6%12.4%6.6%3.9%2.7%1.2%1.2%0.78%
Jul 202615%24.1%12.4%17.5%12%7.7%5.5%1.8%1.8%1.5%0.73%
Aug 202619.3%18.5%15.7%12.6%13%10.2%3.9%1.6%2%2.4%0.79%
Sep 202620.5%18.8%13.8%13.4%10.9%10.9%5%2.1%2.1%1.7%0.84%

How has the Anderson Lloyd and Wilkinson Rodgers comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin law firms in September 2026?

2 changes

  1. In September 2026, Anderson Lloyd gained share of searches among Dunedin law firms in New Zealand, from 19.3% to 20.5%.

  2. In September 2026, Wilkinson Rodgers lost share of searches among Dunedin law firms in New Zealand, from 15.7% to 13.8%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Anderson Lloyd’s and Wilkinson Rodgers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anderson Lloyd

5 branded search terms

  • Anderson Lloyd
  • anderson lloyd dunedin
  • anderson lloyd lawyers
  • anderson lloyd solicitors
  • andersonlloyd

Wilkinson Rodgers

3 branded search terms

  • wilkinson rodgers
  • wilkinson rodgers dunedin
  • wilkinson rodgers law

How the Brand Demand Index is measured

Other head-to-heads among Dunedin law firms

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