Brandwave

Rochelle Crossman Family Law vs Wilkinson Rodgers:Which is more popular in New Zealand?

In October 2026, Wilkinson Rodgers had more branded searches than Rochelle Crossman Family Law among Dunedin law firms in New Zealand. Wilkinson Rodgers had about 280 branded searches, while Rochelle Crossman Family Law had 70. Wilkinson Rodgers made up 13.1% of all Dunedin law firm searches we track, and Rochelle Crossman Family Law accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about Dunedin law firms, Rochelle Crossman Family Law appeared in all three answers and Wilkinson Rodgers in one. Rochelle Crossman Family Law was mentioned before Wilkinson Rodgers in two out of three answers.

Among Dunedin law firms in New Zealand in October 2026

Who do people search for more?

Wilkinson Rodgers, about 4 searches for every 1 for Rochelle Crossman Family Law

Wilkinson Rodgers 280 searchesRochelle Crossman Family Law 70 searches

Who does AI mention more?

Rochelle Crossman Family Law, mentioned in every answer we collected

Rochelle Crossman Family Law in 3 of 3Wilkinson Rodgers in 1 of 3

Who does AI recommend more?

Rochelle Crossman Family Law, named ahead of Wilkinson Rodgers in 2 of 3 answers

Rochelle Crossman Family Law first in 2Wilkinson Rodgers first in 1

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Top Dunedin law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Rochelle Crossman Family Law appeared in all three answers. Wilkinson Rodgers was mentioned in one out of three: in one of the three ChatGPT answers. Rochelle Crossman Family Law was listed before Wilkinson Rodgers in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Downie Stewart Lawyers1st
  2. Whitcombe Law2nd
  3. McMillan & Co3rd
  4. Anderson Lloyd4th
  5. Rochelle Crossman Family Law5th
  6. Wilkinson Rodgers6th
  7. O’Neill Devereux–
  8. Webb Farry–
  9. Klinkert Law–
  10. Lucas & Lucas–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

+1 more

See every answer about Dunedin law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Rochelle Crossman Family Law or Wilkinson Rodgers more popular in search?

This chart shows how often people search Google for Rochelle Crossman Family Law and Wilkinson Rodgers by name. Each line represents a brand's share of searches for all 11 Dunedin law firms we track, month by month, from searches in New Zealand.

Rochelle Crossman Family Law and Wilkinson Rodgers among Dunedin law firms in New Zealand, by month

Share of searches by month for Wilkinson Rodgers, Rochelle Crossman Family Law. The figures are in the table below the chart.

View monthly share of searches table
MonthDownie Stewart LawyersAnderson LloydWilkinson RodgersO’Neill DevereuxWebb FarryWhitcombe LawKlinkert LawLucas & LucasRochelle Crossman Family LawCraig Paddon LawyerMcMillan & Co
Nov 202516.6%20.3%11.6%13.3%16.2%10.8%5%1.7%1.7%1.7%1.2%
Dec 202513.6%20.9%12%13.6%16.8%8.9%6.3%2.6%2.1%2.1%1%
Jan 202618.4%16.8%14.7%13.7%13.7%11.1%4.2%2.1%2.6%2.1%0.53%
Feb 202616.7%24.5%11.3%12.7%12.7%10.3%4.9%2%2%2%0.98%
Mar 202613.9%32.6%10.6%12.6%12.6%6.8%3.9%1.9%2.3%1.9%0.97%
Apr 202617.5%22%14.8%14.3%11.7%9.4%2.7%2.2%2.2%2.7%0.45%
May 202619.8%22.9%13%9.9%14.9%8%4.6%1.9%2.7%1.5%0.76%
Jun 202624%15.5%13.2%12.4%18.6%6.6%3.9%2.7%1.2%1.2%0.78%
Jul 202624.1%15%12.4%12%17.5%7.7%5.5%1.8%1.8%1.5%0.73%
Aug 202618.5%19.3%15.7%13%12.6%10.2%3.9%1.6%2%2.4%0.79%
Sep 202618.8%20.5%13.8%10.9%13.4%10.9%5%2.1%2.1%1.7%0.84%
Oct 202623.4%18.7%13.1%12.1%12.1%7.9%3.7%3.3%3.3%1.4%0.93%

How has branded search for Rochelle Crossman Family Law and Wilkinson Rodgers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin law firms in October 2026?

2 changes

  1. In October 2026, Rochelle Crossman Family Law gained share of searches among Dunedin law firms in New Zealand, from 2.1% to 3.3%.

  2. In October 2026, Wilkinson Rodgers lost share of searches among Dunedin law firms in New Zealand, from 13.8% to 13.1%.

How are Rochelle Crossman Family Law’s and Wilkinson Rodgers’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Rochelle Crossman Family Law’s and Wilkinson Rodgers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rochelle Crossman Family Law

1 branded search term

  • rochelle crossman

Wilkinson Rodgers

3 branded search terms

  • wilkinson rodgers
  • wilkinson rodgers dunedin
  • wilkinson rodgers law

How the Brand Demand Index is measured

Other head-to-heads among Dunedin law firms

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