Craig Paddon Lawyer vs Wilkinson Rodgers:Which is more popular by branded search in New Zealand?
In August 2026, Wilkinson Rodgers had more branded searches than Craig Paddon Lawyer among dunedin law firms in New Zealand. Wilkinson Rodgers was estimated to have 610 branded searches compared to Craig Paddon Lawyer’s 100, and held a 9.7% Share of Search versus Craig Paddon Lawyer’s 1.6%.
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Which is more popular in search, Craig Paddon Lawyer or Wilkinson Rodgers?
Compare Dunedin law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wilkinson Rodgers, Craig Paddon Lawyer. The figures are in the table below the chart.
View monthly share of search table
| Month | Anderson Lloyd | O’Neill Devereux | Downie Stewart Lawyers | Wilkinson Rodgers | Webb Farry | Klinkert Law | Craig Paddon Lawyer | Lucas & Lucas |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.8% | 16.3% | 11% | 7.8% | 11.2% | 4.2% | 1.5% | 2.1% |
| Nov 2025 | 45.6% | 20.1% | 10.5% | 8.2% | 9.6% | 2.9% | 1.3% | 1.8% |
| Dec 2025 | 47.6% | 16.4% | 11.7% | 8.4% | 9.8% | 3.1% | 1% | 2% |
| Jan 2026 | 45.1% | 17.7% | 10.9% | 9% | 10.5% | 2.6% | 1.5% | 2.6% |
| Feb 2026 | 49.3% | 17.2% | 11.9% | 7% | 8.2% | 3.1% | 1.4% | 1.9% |
| Mar 2026 | 60.7% | 13.4% | 8.1% | 5.4% | 7.7% | 1.9% | 1.1% | 1.7% |
| Apr 2026 | 48.3% | 17.5% | 12.1% | 8.6% | 8.4% | 2.1% | 1.4% | 1.7% |
| May 2026 | 46.4% | 15.8% | 12.5% | 7.9% | 11.4% | 2.8% | 1.3% | 2.1% |
| Jun 2026 | 41.4% | 16.3% | 17.4% | 8.1% | 11.6% | 2.4% | 0.81% | 1.9% |
| Jul 2026 | 45% | 15.3% | 15.6% | 7.6% | 10.9% | 3.3% | 0.91% | 1.5% |
| Aug 2026 | 47.5% | 15.9% | 12% | 9.7% | 9.4% | 2.4% | 1.6% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Craig Paddon Lawyer and Wilkinson Rodgers comparison changed over the last 12 months?
3 findings
- Wilkinson Rodgers was ahead of Craig Paddon Lawyer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Craig Paddon Lawyer’s estimated Share of Search among dunedin law firms in New Zealand moved from 1.5% to 1.6%, and its estimated monthly branded searches moved from 80 to 100.
- Across the 11 months ending August 2026, Wilkinson Rodgers’ estimated Share of Search among dunedin law firms in New Zealand moved from 7.8% to 9.7%, and its estimated monthly branded searches moved from 410 to 610.
How did search popularity change for New Zealand dunedin law firms in August 2026?
2 changes
In August 2026, Wilkinson Rodgers overtook Webb Farry to rank 4th among dunedin law firms in New Zealand, at 9.7%.
In August 2026, Craig Paddon Lawyer overtook Lucas & Lucas to rank 7th among dunedin law firms in New Zealand, at 1.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Craig Paddon Lawyer’s and Wilkinson Rodgers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Craig Paddon Lawyer
2 branded search terms
- craig paddon dunedin
- craig paddon lawyer
Wilkinson Rodgers
3 branded search terms
- wilkinson rodgers
- wilkinson rodgers dunedin
- wilkinson rodgers law
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.