Brandwave

How popular isVital Proteins in search?

In August 2026, there were an estimated 1.5K branded searches for Vital Proteins in New Zealand which is up 59.8% over the last 11 months. Vital Proteins holds 72.4% estimated Share of Search among New Zealand collagen brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Vital Proteins72.4%
  2. Vida Glow25.6%
  3. Ancient Nutrition1.5%
  4. Nutra-Life Collagen0.49%
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Which collagen brands compete with Vital Proteins?

Vital Proteins against collagen brands in New Zealand, by month

Share of Search by month for Vital Proteins, Vida Glow. The figures are in the table below the chart.

View monthly share of search table
MonthVital ProteinsVida GlowAncient NutritionNutra-Life Collagen
Oct 202558.2%38%3.2%0.63%
Nov 202561.8%34.2%3.3%0.66%
Dec 202565.7%28.7%3.7%1.9%
Jan 202664.6%31.7%3%0.61%
Feb 202672%24.8%1.9%1.3%
Mar 202675.2%21.4%2.9%0.49%
Apr 202677.8%19.7%2%0.49%
May 202686.7%11.5%1.2%0.59%
Jun 202686.8%11.4%0.88%0.88%
Jul 202687.2%11.2%0.96%0.64%
Aug 202672.4%25.6%1.5%0.49%
Sep 2026————

  1. 1.Vital Proteins

    72.4%

    held 1st · 1.5K estimated branded searches · -46% vs prior month · -14.8 points

  2. 2.Vida Glow

    25.6%

    held 2nd · 520 estimated branded searches · +48.6% vs prior month · +14.4 points

  3. 3.Ancient Nutrition

    1.5%

    held 3rd · 30 estimated branded searches · 0% vs prior month · +0.5 points

  4. 4.Nutra-Life Collagen

    0.49%

    held 4th · 10 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between Vital Proteins and its closest rivals

How has branded search demand for Vital Proteins changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vital Proteins in New Zealand rose from 920 to 1.5K.
  • Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen brands in New Zealand increased from 58.2% to 72.4%.
  • Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen brands in New Zealand peaked at 87.2% in July 2026 and was lowest at 58.2% in October 2025.

How did search popularity change for New Zealand collagen brands in August 2026?

  1. In August 2026, Vida Glow gained estimated Share of Search among collagen brands in New Zealand, from 11.2% to 25.6%.

  2. In August 2026, Ancient Nutrition gained estimated Share of Search among collagen brands in New Zealand, from 0.96% to 1.5%.

  3. In August 2026, Vital Proteins lost estimated Share of Search among collagen brands in New Zealand, from 87.2% to 72.4%.

How is Vital Proteins measured?

Brandwave collects information about searches that people make online using Vital Proteins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • collagen creamer vital proteins
  • vital proteins
  • vital proteins collagen
  • vital proteins collagen drink
  • vital proteins collagen peptides
  • vital proteins collagen peptides powder
  • vital proteins collagen powder
  • vital proteins marine collagen
  • vital proteins near me
  • vital proteins nz
  • vitalproteins
  • vitalproteins collagen
  • vitalproteins com

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How the Brand Demand Index is measured

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