Ancient Nutrition vs Vital Proteins:Which is more popular by branded search in New Zealand?
In August 2026, Vital Proteins had more branded searches than Ancient Nutrition among collagen brands in New Zealand. Vital Proteins was estimated to have 1.5K branded searches compared to Ancient Nutrition’s 30, and held a 72.4% Share of Search versus Ancient Nutrition’s 1.5%.
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Which is more popular in search, Ancient Nutrition or Vital Proteins?
Compare the collagen supplement brands New Zealanders take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vital Proteins, Ancient Nutrition. The figures are in the table below the chart.
View monthly share of search table
| Month | Vital Proteins | Vida Glow | Ancient Nutrition | Nutra-Life Collagen |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 38% | 3.2% | 0.63% |
| Nov 2025 | 61.8% | 34.2% | 3.3% | 0.66% |
| Dec 2025 | 65.7% | 28.7% | 3.7% | 1.9% |
| Jan 2026 | 64.6% | 31.7% | 3% | 0.61% |
| Feb 2026 | 72% | 24.8% | 1.9% | 1.3% |
| Mar 2026 | 75.2% | 21.4% | 2.9% | 0.49% |
| Apr 2026 | 77.8% | 19.7% | 2% | 0.49% |
| May 2026 | 86.7% | 11.5% | 1.2% | 0.59% |
| Jun 2026 | 86.8% | 11.4% | 0.88% | 0.88% |
| Jul 2026 | 87.2% | 11.2% | 0.96% | 0.64% |
| Aug 2026 | 72.4% | 25.6% | 1.5% | 0.49% |
| Sep 2026 | — | — | — | — |
How has the Ancient Nutrition and Vital Proteins comparison changed over the last 12 months?
3 findings
- Vital Proteins was ahead of Ancient Nutrition in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen brands in New Zealand moved from 3.2% to 1.5%, and its estimated monthly branded searches moved from 50 to 30.
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen brands in New Zealand moved from 58.2% to 72.4%, and its estimated monthly branded searches moved from 920 to 1.5K.
How did search popularity change for New Zealand collagen brands in August 2026?
2 changes
In August 2026, Ancient Nutrition gained estimated Share of Search among collagen brands in New Zealand, from 0.96% to 1.5%.
In August 2026, Vital Proteins lost estimated Share of Search among collagen brands in New Zealand, from 87.2% to 72.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Ancient Nutrition’s and Vital Proteins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ancient Nutrition
3 branded search terms
- ancient nutrition collagen
- ancient nutrition collagen powder
- ancient nutrition multi collagen protein
Vital Proteins
13 branded search terms
- collagen creamer vital proteins
- vital proteins
- vital proteins collagen
- vital proteins collagen drink
- vital proteins collagen peptides
- vital proteins collagen peptides powder
- vital proteins collagen powder
- vital proteins marine collagen
- vital proteins near me
- vital proteins nz
- vitalproteins
- vitalproteins collagen
- vitalproteins com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.