How popular isAncient Nutrition in search?
In August 2026, there were an estimated 30 branded searches for Ancient Nutrition in New Zealand which is down 40% over the last 11 months. Ancient Nutrition holds 1.5% estimated Share of Search among New Zealand collagen brands and is ranked 3rd of 4 competitors for search popularity.
Vital Proteins72.4%
Vida Glow25.6%
Ancient Nutrition1.5%Nutra-Life Collagen0.49%
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Which collagen brands compete with Ancient Nutrition?
Share of Search by month for Vital Proteins, Vida Glow, Ancient Nutrition. The figures are in the table below the chart.
View monthly share of search table
| Month | Vital Proteins | Vida Glow | Ancient Nutrition | Nutra-Life Collagen |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 38% | 3.2% | 0.63% |
| Nov 2025 | 61.8% | 34.2% | 3.3% | 0.66% |
| Dec 2025 | 65.7% | 28.7% | 3.7% | 1.9% |
| Jan 2026 | 64.6% | 31.7% | 3% | 0.61% |
| Feb 2026 | 72% | 24.8% | 1.9% | 1.3% |
| Mar 2026 | 75.2% | 21.4% | 2.9% | 0.49% |
| Apr 2026 | 77.8% | 19.7% | 2% | 0.49% |
| May 2026 | 86.7% | 11.5% | 1.2% | 0.59% |
| Jun 2026 | 86.8% | 11.4% | 0.88% | 0.88% |
| Jul 2026 | 87.2% | 11.2% | 0.96% | 0.64% |
| Aug 2026 | 72.4% | 25.6% | 1.5% | 0.49% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.4% | 1.5K | -46% | -14.8 points | |
| 2, held 2nd | 25.6% | 520 | +48.6% | +14.4 points | |
| 3, held 3rd | 1.5% | 30 | 0% | +0.5 points | |
| 4, held 4th | 0.49% | 10 | -50% | -0.1 points |
72.4%
held 1st · 1.5K estimated branded searches · -46% vs prior month · -14.8 points
25.6%
held 2nd · 520 estimated branded searches · +48.6% vs prior month · +14.4 points
1.5%
held 3rd · 30 estimated branded searches · 0% vs prior month · +0.5 points
0.49%
held 4th · 10 estimated branded searches · -50% vs prior month · -0.1 points
Compare search popularity between Ancient Nutrition and its closest rivals
How has branded search demand for Ancient Nutrition changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ancient Nutrition in New Zealand fell from 50 to 30.
- Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen brands in New Zealand decreased from 3.2% to 1.5%.
- Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen brands in New Zealand peaked at 3.7% in December 2025 and was lowest at 0.88% in June 2026.
How did search popularity change for New Zealand collagen brands in August 2026?
3 changes
In August 2026, Vida Glow gained estimated Share of Search among collagen brands in New Zealand, from 11.2% to 25.6%.
In August 2026, Ancient Nutrition gained estimated Share of Search among collagen brands in New Zealand, from 0.96% to 1.5%.
In August 2026, Vital Proteins lost estimated Share of Search among collagen brands in New Zealand, from 87.2% to 72.4%.
How is Ancient Nutrition measured?
Brandwave collects information about searches that people make online using Ancient Nutrition’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- ancient nutrition collagen
- ancient nutrition collagen powder
- ancient nutrition multi collagen protein
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