How popular isNutra-Life Collagen in search?
In August 2026, there were an estimated 10 branded searches for Nutra-Life Collagen in New Zealand which held steady over the last 11 months. Nutra-Life Collagen holds 0.49% estimated Share of Search among New Zealand collagen brands and is ranked 4th of 4 competitors for search popularity.
Vital Proteins72.4%
Vida Glow25.6%
Ancient Nutrition1.5%Nutra-Life Collagen0.49%
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Which collagen brands compete with Nutra-Life Collagen?
Share of Search by month for Vital Proteins, Vida Glow, Nutra-Life Collagen. The figures are in the table below the chart.
View monthly share of search table
| Month | Vital Proteins | Vida Glow | Ancient Nutrition | Nutra-Life Collagen |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 38% | 3.2% | 0.63% |
| Nov 2025 | 61.8% | 34.2% | 3.3% | 0.66% |
| Dec 2025 | 65.7% | 28.7% | 3.7% | 1.9% |
| Jan 2026 | 64.6% | 31.7% | 3% | 0.61% |
| Feb 2026 | 72% | 24.8% | 1.9% | 1.3% |
| Mar 2026 | 75.2% | 21.4% | 2.9% | 0.49% |
| Apr 2026 | 77.8% | 19.7% | 2% | 0.49% |
| May 2026 | 86.7% | 11.5% | 1.2% | 0.59% |
| Jun 2026 | 86.8% | 11.4% | 0.88% | 0.88% |
| Jul 2026 | 87.2% | 11.2% | 0.96% | 0.64% |
| Aug 2026 | 72.4% | 25.6% | 1.5% | 0.49% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.4% | 1.5K | -46% | -14.8 points | |
| 2, held 2nd | 25.6% | 520 | +48.6% | +14.4 points | |
| 3, held 3rd | 1.5% | 30 | 0% | +0.5 points | |
| 4, held 4th | 0.49% | 10 | -50% | -0.1 points |
72.4%
held 1st · 1.5K estimated branded searches · -46% vs prior month · -14.8 points
25.6%
held 2nd · 520 estimated branded searches · +48.6% vs prior month · +14.4 points
1.5%
held 3rd · 30 estimated branded searches · 0% vs prior month · +0.5 points
0.49%
held 4th · 10 estimated branded searches · -50% vs prior month · -0.1 points
Compare search popularity between Nutra-Life Collagen and its closest rivals
How has branded search demand for Nutra-Life Collagen changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nutra-Life Collagen in New Zealand held steady at 10.
- Across the 11 months ending August 2026, Nutra-Life Collagen’s estimated Share of Search among collagen brands in New Zealand peaked at 1.9% in December 2025 and was lowest at 0.49% in March 2026.
How did search popularity change for New Zealand collagen brands in August 2026?
3 changes
In August 2026, Vida Glow gained estimated Share of Search among collagen brands in New Zealand, from 11.2% to 25.6%.
In August 2026, Ancient Nutrition gained estimated Share of Search among collagen brands in New Zealand, from 0.96% to 1.5%.
In August 2026, Vital Proteins lost estimated Share of Search among collagen brands in New Zealand, from 87.2% to 72.4%.
How is Nutra-Life Collagen measured?
Brandwave collects information about searches that people make online using Nutra-Life Collagen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- nutra life collagen
- nutralife collagen
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