Nutra-Life Collagen vs Vida Glow:Which is more popular by branded search in New Zealand?
In August 2026, Vida Glow had more branded searches than Nutra-Life Collagen among collagen brands in New Zealand. Vida Glow was estimated to have 520 branded searches compared to Nutra-Life Collagen’s 10, and held a 25.6% Share of Search versus Nutra-Life Collagen’s 0.49%.
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Which is more popular in search, Nutra-Life Collagen or Vida Glow?
Compare the collagen supplement brands New Zealanders take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vida Glow, Nutra-Life Collagen. The figures are in the table below the chart.
View monthly share of search table
| Month | Vital Proteins | Vida Glow | Ancient Nutrition | Nutra-Life Collagen |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 38% | 3.2% | 0.63% |
| Nov 2025 | 61.8% | 34.2% | 3.3% | 0.66% |
| Dec 2025 | 65.7% | 28.7% | 3.7% | 1.9% |
| Jan 2026 | 64.6% | 31.7% | 3% | 0.61% |
| Feb 2026 | 72% | 24.8% | 1.9% | 1.3% |
| Mar 2026 | 75.2% | 21.4% | 2.9% | 0.49% |
| Apr 2026 | 77.8% | 19.7% | 2% | 0.49% |
| May 2026 | 86.7% | 11.5% | 1.2% | 0.59% |
| Jun 2026 | 86.8% | 11.4% | 0.88% | 0.88% |
| Jul 2026 | 87.2% | 11.2% | 0.96% | 0.64% |
| Aug 2026 | 72.4% | 25.6% | 1.5% | 0.49% |
| Sep 2026 | — | — | — | — |
How has the Nutra-Life Collagen and Vida Glow comparison changed over the last 12 months?
3 findings
- Vida Glow was ahead of Nutra-Life Collagen in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nutra-Life Collagen’s estimated Share of Search among collagen brands in New Zealand moved from 0.63% to 0.49%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Vida Glow’s estimated Share of Search among collagen brands in New Zealand moved from 38% to 25.6%, and its estimated monthly branded searches moved from 600 to 520.
How did search popularity change for New Zealand collagen brands in August 2026?
1 change
In August 2026, Vida Glow gained estimated Share of Search among collagen brands in New Zealand, from 11.2% to 25.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Nutra-Life Collagen’s and Vida Glow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nutra-Life Collagen
2 branded search terms
- nutra life collagen
- nutralife collagen
Vida Glow
8 branded search terms
- vida glow
- vida glow collagen
- vida glow collagen powder
- vida glow marine collagen
- vida glow near me
- vida glow nz
- vidaglow
- vidaglow collagen
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.