Brandwave

Collagen brands in New Zealand:Which brands are most popular in search?

In August 2026, Vital Proteins was the most searched among collagen brands in New Zealand, with an estimated 1.5K branded searches and 72.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Vital Proteins72.4%
  2. Vida Glow25.6%
  3. Ancient Nutrition1.5%
  4. Nutra-Life Collagen0.49%

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Share of SearchLeaderboard

Compare the collagen supplement brands New Zealanders take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among collagen brands in New Zealand, by month

Share of Search by month for Vital Proteins, Vida Glow. The figures are in the table below the chart.

View monthly share of search table
MonthVital ProteinsVida GlowAncient NutritionNutra-Life Collagen
Oct 202558.2%38%3.2%0.63%
Nov 202561.8%34.2%3.3%0.66%
Dec 202565.7%28.7%3.7%1.9%
Jan 202664.6%31.7%3%0.61%
Feb 202672%24.8%1.9%1.3%
Mar 202675.2%21.4%2.9%0.49%
Apr 202677.8%19.7%2%0.49%
May 202686.7%11.5%1.2%0.59%
Jun 202686.8%11.4%0.88%0.88%
Jul 202687.2%11.2%0.96%0.64%
Aug 202672.4%25.6%1.5%0.49%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Vital Proteins

    72.4%

    held 1st · 1.5K estimated branded searches · -46% vs prior month · -14.8 points

  2. 2.Vida Glow

    25.6%

    held 2nd · 520 estimated branded searches · +48.6% vs prior month · +14.4 points

  3. 3.Ancient Nutrition

    1.5%

    held 3rd · 30 estimated branded searches · 0% vs prior month · +0.5 points

  4. 4.Nutra-Life Collagen

    0.49%

    held 4th · 10 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among collagen brands in New Zealand?

In August 2026, Vital Proteins was the most searched among collagen brands in New Zealand, with an estimated 1.5K branded searches and 72.4% estimated Share of Search within this set. Vida Glow is in 2nd place, 46.8 percentage points behind at 25.6% Share of Search.

New Zealand collagen brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vital Proteins58.2% → 72.4%87.2%Jul 202658.2%Oct 20251st
Vida Glow38% → 25.6%38%Oct 202511.2%Jul 20262nd
Ancient Nutrition3.2% → 1.5%3.7%Dec 20250.88%Jun 20263rd
Nutra-Life Collagen0.63% → 0.49%1.9%Dec 20250.49%Mar 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen brands in New Zealand increased from 58.2% to 72.4%.
  • Across the 11 months ending August 2026, Vida Glow’s estimated Share of Search among collagen brands in New Zealand decreased from 38% to 25.6%.
  • Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen brands in New Zealand decreased from 3.2% to 1.5%.
  • Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen brands in New Zealand peaked at 87.2% in July 2026 and was lowest at 58.2% in October 2025.
  • Across the 11 months ending August 2026, Vida Glow’s estimated Share of Search among collagen brands in New Zealand peaked at 38% in October 2025 and was lowest at 11.2% in July 2026.
  • Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen brands in New Zealand peaked at 3.7% in December 2025 and was lowest at 0.88% in June 2026.
  • Across the 11 months ending August 2026, Nutra-Life Collagen’s estimated Share of Search among collagen brands in New Zealand peaked at 1.9% in December 2025 and was lowest at 0.49% in March 2026.
  • Across the 11 months ending August 2026, Nutra-Life Collagen held steady: its estimated Share of Search among collagen brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand collagen brands in August 2026?

  1. In August 2026, Vida Glow gained estimated Share of Search among collagen brands in New Zealand, from 11.2% to 25.6%.

  2. In August 2026, Ancient Nutrition gained estimated Share of Search among collagen brands in New Zealand, from 0.96% to 1.5%.

  3. In August 2026, Vital Proteins lost estimated Share of Search among collagen brands in New Zealand, from 87.2% to 72.4%.

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