Vida Glow vs Vital Proteins:Which is more popular by branded search in New Zealand?
In August 2026, Vital Proteins had more branded searches than Vida Glow among collagen brands in New Zealand. Vital Proteins was estimated to have 1.5K branded searches compared to Vida Glow’s 520, and held a 72.4% Share of Search versus Vida Glow’s 25.6%.
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Which is more popular in search, Vida Glow or Vital Proteins?
Compare the collagen supplement brands New Zealanders take. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vital Proteins, Vida Glow. The figures are in the table below the chart.
View monthly share of search table
| Month | Vital Proteins | Vida Glow | Ancient Nutrition | Nutra-Life Collagen |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 38% | 3.2% | 0.63% |
| Nov 2025 | 61.8% | 34.2% | 3.3% | 0.66% |
| Dec 2025 | 65.7% | 28.7% | 3.7% | 1.9% |
| Jan 2026 | 64.6% | 31.7% | 3% | 0.61% |
| Feb 2026 | 72% | 24.8% | 1.9% | 1.3% |
| Mar 2026 | 75.2% | 21.4% | 2.9% | 0.49% |
| Apr 2026 | 77.8% | 19.7% | 2% | 0.49% |
| May 2026 | 86.7% | 11.5% | 1.2% | 0.59% |
| Jun 2026 | 86.8% | 11.4% | 0.88% | 0.88% |
| Jul 2026 | 87.2% | 11.2% | 0.96% | 0.64% |
| Aug 2026 | 72.4% | 25.6% | 1.5% | 0.49% |
| Sep 2026 | — | — | — | — |
How has the Vida Glow and Vital Proteins comparison changed over the last 12 months?
3 findings
- Vital Proteins was ahead of Vida Glow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Vida Glow’s estimated Share of Search among collagen brands in New Zealand moved from 38% to 25.6%, and its estimated monthly branded searches moved from 600 to 520.
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen brands in New Zealand moved from 58.2% to 72.4%, and its estimated monthly branded searches moved from 920 to 1.5K.
How did search popularity change for New Zealand collagen brands in August 2026?
2 changes
In August 2026, Vida Glow gained estimated Share of Search among collagen brands in New Zealand, from 11.2% to 25.6%.
In August 2026, Vital Proteins lost estimated Share of Search among collagen brands in New Zealand, from 87.2% to 72.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Vida Glow’s and Vital Proteins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Vida Glow
8 branded search terms
- vida glow
- vida glow collagen
- vida glow collagen powder
- vida glow marine collagen
- vida glow near me
- vida glow nz
- vidaglow
- vidaglow collagen
Vital Proteins
13 branded search terms
- collagen creamer vital proteins
- vital proteins
- vital proteins collagen
- vital proteins collagen drink
- vital proteins collagen peptides
- vital proteins collagen peptides powder
- vital proteins collagen powder
- vital proteins marine collagen
- vital proteins near me
- vital proteins nz
- vitalproteins
- vitalproteins collagen
- vitalproteins com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.