Brandwave

How popular isVic Firth?

In September 2026, people searched for Vic Firth by name about 110 times in New Zealand, a 57.1% increase from the previous year. These searches made up 28.9% of all New Zealand drum stick brand searches, placing Vic Firth second out of four brands. When we asked both ChatGPT and Google AI Overviews about drum stick brands, Vic Firth appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Vic Firth is the second most searched of 4 competitors and the most recommended in AI answers.

  1. ZildjianShare of searches 44.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. Vic FirthShare of searches 28.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. PromarkShare of searches 15.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. VaterShare of searches 10.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top drum stick brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Vic Firth appeared in all four answers. Vic Firth is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vic Firth1st
  2. Promark2nd
  3. Vater3rd
  4. Zildjian4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vic Firth4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Promark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zildjian3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vater3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about drum stick brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which drum stick brands compete with Vic Firth?

Vic Firth against drum stick brands in New Zealand, by month

Share of searches by month for Zildjian, Vic Firth, Promark, Vater. The figures are in the table below the chart.

View monthly share of searches table
MonthZildjianVic FirthPromarkVater
Oct 202551.5%21.2%15.2%12.1%
Nov 202551.5%21.2%15.2%12.1%
Dec 202548.8%25.6%14%11.6%
Jan 202648.6%25.7%14.3%11.4%
Feb 202641.5%36.6%12.2%9.8%
Mar 202645.9%27%10.8%16.2%
Apr 202646.7%28.9%11.1%13.3%
May 202635.4%41.7%10.4%12.5%
Jun 202635.4%45.8%8.3%10.4%
Jul 202640%34.3%11.4%14.3%
Aug 202643.8%31.3%14.6%10.4%
Sep 202644.7%28.9%15.8%10.5%

  1. 1.Zildjian

    44.7%

    Held 1st. 170 estimated branded searches, -19% vs prior month. Share +1 points.

  2. 2.Vic Firth

    28.9%

    Held 2nd. 110 estimated branded searches, -26.7% vs prior month. Share -2.3 points.

  3. 3.Promark

    15.8%

    Held 3rd. 60 estimated branded searches, -14.3% vs prior month. Share +1.2 points.

  4. 4.Vater

    10.5%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share +0.1 points.

Compare popularity between Vic Firth and its closest rivals

Every comparison with Vic Firth

3 comparisons

How has branded search demand for Vic Firth changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vic Firth in New Zealand rose from 70 to 110.
  • Across the 12 months ending September 2026, Vic Firth’s share of searches among drum stick brands in New Zealand increased from 21.2% to 28.9%.
  • Across the 12 months ending September 2026, Vic Firth’s share of searches among drum stick brands in New Zealand peaked at 45.8% in June 2026 and was lowest at 21.2% in October 2025.

How did search popularity change for New Zealand drum stick brands in September 2026?

3 changes

  1. In September 2026, Promark gained share of searches among drum stick brands in New Zealand, from 14.6% to 15.8%.

  2. In September 2026, Zildjian gained share of searches among drum stick brands in New Zealand, from 43.8% to 44.7%.

  3. In September 2026, Vic Firth lost share of searches among drum stick brands in New Zealand, from 31.3% to 28.9%.

How are Vic Firth’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Vic Firth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vic firth
  • vic firth drumsticks

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How the Brand Demand Index is measured

Where does Vic Firth compete?

Vic Firth is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Stick bag brands2nd of 422.9%Show ranking
Drum stick brands2nd of 428.9%Shown above
Creator with pink hair and a pink jacket

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