Brandwave

Meinl vs Vic Firth:Which is more popular?

In September 2026, Vic Firth had more branded searches than Meinl among stick bag brands in New Zealand. Vic Firth had about 110 branded searches, while Meinl had 70. Vic Firth made up 22.9% of all stick bag brand searches we track, and Meinl accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about stick bag brands, Vic Firth appeared in all four answers and Meinl in one.

Among stick bag brands in New Zealand in September 2026

Who do people search for more?

Vic Firth, about 57% more searches than Meinl

Vic Firth 110 searchesMeinl 70 searches

Who does AI mention more?

Vic Firth, mentioned in every answer we collected

Vic Firth in 4 of 4Meinl in 1 of 4

Follow Meinl vs Vic Firth and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top stick bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Vic Firth appeared in all four answers. Meinl was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vic Firth4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Promark2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Meinl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zildjian0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stick bag brands

4 answers
  • Asked ChatGPT

    “Which stick bag brand should I buy in New Zealand?”

    1. 1Vic Firth
  • Asked ChatGPT

    “What are the best stick bag brands in New Zealand?”

    1. 1Vic Firth
    2. 2Promark
    3. 3Meinl
  • Asked ChatGPT

    “What's the best stick bag brand in New Zealand for drum sticks?”

    1. 1Vic Firth
  • Searched Google, AI Overview

    “best stick bag”

    1. 1Vic Firth
    2. 2Promark
  • Searched Google, AI Overview

    “drum bag for sticks”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Meinl or Vic Firth more popular in search?

This chart shows how often people search Google for Meinl and Vic Firth by name. Each line represents a brand's share of searches for all four stick bag brands we track, month by month, from searches in New Zealand.

Meinl and Vic Firth among stick bag brands in New Zealand, by month

Share of searches by month for Vic Firth, Meinl. The figures are in the table below the chart.

View monthly share of searches table
MonthZildjianVic FirthMeinlPromark
Oct 202551.2%17.1%19.5%12.2%
Nov 202555.8%16.3%16.3%11.6%
Dec 202555.2%19%15.5%10.3%
Jan 202652.2%19.6%17.4%10.9%
Feb 202647.1%29.4%13.7%9.8%
Mar 202655.3%21.3%14.9%8.5%
Apr 202652.6%22.8%15.8%8.8%
May 202644.1%33.9%13.6%8.5%
Jun 202645.2%35.5%12.9%6.5%
Jul 202656%24%12%8%
Aug 202653.8%23.1%12.3%10.8%
Sep 202650%22.9%14.6%12.5%

How has the Meinl and Vic Firth comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Vic Firth took it in December 2025.
  • Across the 12 months ending September 2026, Meinl’s share of searches among stick bag brands in New Zealand moved from 19.5% to 14.6%, and its estimated monthly branded searches moved from 80 to 70.
  • Across the 12 months ending September 2026, Vic Firth’s share of searches among stick bag brands in New Zealand moved from 17.1% to 22.9%, and its estimated monthly branded searches moved from 70 to 110.

How did search popularity change for New Zealand stick bag brands in September 2026?

2 changes
  1. In September 2026, Meinl gained share of searches among stick bag brands in New Zealand, from 12.3% to 14.6%.

  2. Vic Firth’s share of searches among stick bag brands in New Zealand has lost ground for 3 months in a row, from 35.5% to 22.9% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Meinl’s and Vic Firth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Meinl

2 branded search terms

  • meinl
  • meinl cymbals

Vic Firth

2 branded search terms

  • vic firth
  • vic firth drumsticks

How the Brand Demand Index is measured

Other head-to-heads among stick bag brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.