Brandwave

Meinl vs Zildjian:Which is more popular?

In September 2026, Zildjian had more branded searches than Meinl among stick bag brands in New Zealand. Zildjian had about 240 branded searches, while Meinl had 70. Zildjian made up 50% of all stick bag brand searches we track, and Meinl accounted for 14.6%. When we asked ChatGPT and Google AI Overviews about stick bag brands, Meinl appeared in one of the four answers and Zildjian in none.

Among stick bag brands in New Zealand in September 2026

Who do people search for more?

Zildjian, about 3 searches for every 1 for Meinl

Zildjian 240 searchesMeinl 70 searches

Who does AI mention more?

Meinl, mentioned in 1 of 4 answers, Zildjian in 0

Meinl in 1 of 4Zildjian in 0 of 4

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Top stick bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Meinl was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Zildjian did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vic Firth4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Promark2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Meinl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zildjian0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stick bag brands

4 answers
  • Asked ChatGPT

    “Which stick bag brand should I buy in New Zealand?”

    1. 1Vic Firth
  • Asked ChatGPT

    “What are the best stick bag brands in New Zealand?”

    1. 1Vic Firth
    2. 2Promark
    3. 3Meinl
  • Asked ChatGPT

    “What's the best stick bag brand in New Zealand for drum sticks?”

    1. 1Vic Firth
  • Searched Google, AI Overview

    “best stick bag”

    1. 1Vic Firth
    2. 2Promark
  • Searched Google, AI Overview

    “drum bag for sticks”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Meinl or Zildjian more popular in search?

This chart shows how often people search Google for Meinl and Zildjian by name. Each line represents a brand's share of searches for all four stick bag brands we track, month by month, from searches in New Zealand.

Meinl and Zildjian among stick bag brands in New Zealand, by month

Share of searches by month for Zildjian, Meinl. The figures are in the table below the chart.

View monthly share of searches table
MonthZildjianVic FirthMeinlPromark
Oct 202551.2%17.1%19.5%12.2%
Nov 202555.8%16.3%16.3%11.6%
Dec 202555.2%19%15.5%10.3%
Jan 202652.2%19.6%17.4%10.9%
Feb 202647.1%29.4%13.7%9.8%
Mar 202655.3%21.3%14.9%8.5%
Apr 202652.6%22.8%15.8%8.8%
May 202644.1%33.9%13.6%8.5%
Jun 202645.2%35.5%12.9%6.5%
Jul 202656%24%12%8%
Aug 202653.8%23.1%12.3%10.8%
Sep 202650%22.9%14.6%12.5%

How has the Meinl and Zildjian comparison changed over the last 12 months?

3 findings
  • Zildjian was ahead of Meinl in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Meinl’s share of searches among stick bag brands in New Zealand moved from 19.5% to 14.6%, and its estimated monthly branded searches moved from 80 to 70.
  • Across the 12 months ending September 2026, Zildjian’s share of searches among stick bag brands in New Zealand moved from 51.2% to 50%, and its estimated monthly branded searches moved from 210 to 240.

How did search popularity change for New Zealand stick bag brands in September 2026?

2 changes
  1. In September 2026, Meinl gained share of searches among stick bag brands in New Zealand, from 12.3% to 14.6%.

  2. In September 2026, Zildjian lost share of searches among stick bag brands in New Zealand, from 53.8% to 50%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Meinl’s and Zildjian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Meinl

2 branded search terms

  • meinl
  • meinl cymbals

Zildjian

2 branded search terms

  • zildjian
  • zildjian cymbals

How the Brand Demand Index is measured

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