Brandwave

How popular isZildjian?

In September 2026, people searched for Zildjian by name about 240 times in New Zealand, a 14.3% increase from the previous year. These searches made up 50% of all New Zealand stick bag brand searches, placing Zildjian first out of four brands. When we asked both ChatGPT and Google AI Overviews about stick bag brands, Zildjian did not appear in any of the answers.

Search and AI answers in September 2026

Zildjian is the most searched of 4 competitors.

  1. ZildjianShare of searches 50%Mentioned in 0 of 4 AI answers
  2. Vic FirthShare of searches 22.9%Mentioned in 4 of 4 AI answers
  3. MeinlShare of searches 14.6%Mentioned in 1 of 4 AI answers
  4. PromarkShare of searches 12.5%Mentioned in 2 of 4 AI answers
Zildjian website (opens in a new tab)

Follow Zildjian and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top stick bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zildjian did not appear in any of the four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vic Firth4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Promark2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Meinl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zildjian0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stick bag brands

4 answers

  • Asked ChatGPT

    “Which stick bag brand should I buy in New Zealand?”

    1. 1Vic Firth

  • Asked ChatGPT

    “What are the best stick bag brands in New Zealand?”

    1. 1Vic Firth
    2. 2Promark
    3. 3Meinl

  • Asked ChatGPT

    “What's the best stick bag brand in New Zealand for drum sticks?”

    1. 1Vic Firth

  • Searched Google, AI Overview

    “best stick bag”

    1. 1Vic Firth
    2. 2Promark

  • Searched Google, AI Overview

    “drum bag for sticks”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stick bag brands compete with Zildjian?

Zildjian against stick bag brands in New Zealand, by month

Share of searches by month for Zildjian, Vic Firth, Meinl, Promark. The figures are in the table below the chart.

View monthly share of searches table
MonthZildjianVic FirthMeinlPromark
Oct 202551.2%17.1%19.5%12.2%
Nov 202555.8%16.3%16.3%11.6%
Dec 202555.2%19%15.5%10.3%
Jan 202652.2%19.6%17.4%10.9%
Feb 202647.1%29.4%13.7%9.8%
Mar 202655.3%21.3%14.9%8.5%
Apr 202652.6%22.8%15.8%8.8%
May 202644.1%33.9%13.6%8.5%
Jun 202645.2%35.5%12.9%6.5%
Jul 202656%24%12%8%
Aug 202653.8%23.1%12.3%10.8%
Sep 202650%22.9%14.6%12.5%

  1. 1.Zildjian

    50%

    Held 1st. 240 estimated branded searches, -31.4% vs prior month. Share -3.8 points.

  2. 2.Vic Firth

    22.9%

    Held 2nd. 110 estimated branded searches, -26.7% vs prior month. Share -0.2 points.

  3. 3.Meinl

    14.6%

    Held 3rd. 70 estimated branded searches, -12.5% vs prior month. Share +2.3 points.

  4. 4.Promark

    12.5%

    Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share +1.7 points.

Compare popularity between Zildjian and its closest rivals

Every comparison with Zildjian

6 comparisons

How has branded search demand for Zildjian changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zildjian in New Zealand rose from 210 to 240.
  • Across the 12 months ending September 2026, Zildjian’s share of searches among stick bag brands in New Zealand decreased from 51.2% to 50%.
  • Across the 12 months ending September 2026, Zildjian’s share of searches among stick bag brands in New Zealand peaked at 56% in July 2026 and was lowest at 44.1% in May 2026.

How did search popularity change for New Zealand stick bag brands in September 2026?

4 changes

  1. In September 2026, Meinl gained share of searches among stick bag brands in New Zealand, from 12.3% to 14.6%.

  2. In September 2026, Promark gained share of searches among stick bag brands in New Zealand, from 10.8% to 12.5%.

  3. In September 2026, Zildjian lost share of searches among stick bag brands in New Zealand, from 53.8% to 50%.

  4. Vic Firth’s share of searches among stick bag brands in New Zealand has lost ground for 3 months in a row, from 35.5% to 22.9% in September 2026.

How are Zildjian’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Zildjian’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zildjian
  • zildjian cymbals

Do you work for Zildjian? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zildjian compete?

Zildjian is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cymbal brands1st of 542.1%Show ranking
Cymbal pack brands1st of 448%Show ranking
Stick bag brands1st of 450%Shown above
Drum stick brands1st of 444.7%Show ranking
Creator with pink hair and a pink jacket

Is Zildjian your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free