Brandwave

How popular isZildjian?

In September 2026, people searched for Zildjian by name about 240 times in New Zealand, a 14.3% increase from the previous year. These searches made up 48% of all New Zealand cymbal pack brand searches, placing Zildjian first out of four brands. When we asked both ChatGPT and Google AI Overviews about cymbal pack brands, Zildjian appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Zildjian is the most searched of 4 competitors and the most recommended in AI answers.

  1. ZildjianShare of searches 48%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SabianShare of searches 24%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. MeinlShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. PaisteShare of searches 14%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top cymbal pack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zildjian appeared in all five answers. Zildjian is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zildjian1st
  2. Meinl2nd
  3. Sabian3rd
  4. Paiste4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zildjian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sabian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meinl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paiste1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cymbal pack brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cymbal pack brands compete with Zildjian?

Zildjian against cymbal pack brands in New Zealand, by month

Share of searches by month for Zildjian, Sabian, Meinl, Paiste. The figures are in the table below the chart.

View monthly share of searches table
MonthZildjianSabianMeinlPaiste
Oct 202543.8%27.1%16.7%12.5%
Nov 202548%24%14%14%
Dec 202548.5%24.2%13.6%13.6%
Jan 202649%18.4%16.3%16.3%
Feb 202650%25%14.6%10.4%
Mar 202655.3%17%14.9%12.8%
Apr 202653.6%19.6%16.1%10.7%
May 202650%19.2%15.4%15.4%
Jun 202649.1%21.1%14%15.8%
Jul 202654.9%19.6%11.8%13.7%
Aug 202657.4%18%13.1%11.5%
Sep 202648%24%14%14%

  1. 1.Zildjian

    48%

    Held 1st. 240 estimated branded searches, -31.4% vs prior month. Share -9.4 points.

  2. 2.Sabian

    24%

    Held 2nd. 120 estimated branded searches, +9.1% vs prior month. Share +6 points.

  3. 3.Meinl

    14%

    Held 3rd. 70 estimated branded searches, -12.5% vs prior month. Share +0.9 points.

  4. 4.Paiste

    14%

    Held 4th. 70 estimated branded searches, 0% vs prior month. Share +2.5 points.

Compare popularity between Zildjian and its closest rivals

Every comparison with Zildjian

6 comparisons

How has branded search demand for Zildjian changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zildjian in New Zealand rose from 210 to 240.
  • Across the 12 months ending September 2026, Zildjian’s share of searches among cymbal pack brands in New Zealand increased from 43.8% to 48%.
  • Across the 12 months ending September 2026, Zildjian’s share of searches among cymbal pack brands in New Zealand peaked at 57.4% in August 2026 and was lowest at 43.8% in October 2025.

How did search popularity change for New Zealand cymbal pack brands in September 2026?

4 changes

  1. In September 2026, Sabian gained share of searches among cymbal pack brands in New Zealand, from 18% to 24%.

  2. In September 2026, Paiste gained share of searches among cymbal pack brands in New Zealand, from 11.5% to 14%.

  3. In September 2026, Meinl gained share of searches among cymbal pack brands in New Zealand, from 13.1% to 14%.

  4. In September 2026, Zildjian lost share of searches among cymbal pack brands in New Zealand, from 57.4% to 48%.

How are Zildjian’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Zildjian’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zildjian
  • zildjian cymbals

Do you work for Zildjian? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zildjian compete?

Zildjian is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cymbal brands1st of 542.1%Show ranking
Cymbal pack brands1st of 448%Shown above
Stick bag brands1st of 450%Show ranking
Drum stick brands1st of 444.7%Show ranking
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