Brandwave

How popular isSabian?

In September 2026, people searched for Sabian by name about 120 times in New Zealand, a 7.7% decrease from the previous year. These searches made up 24% of all New Zealand cymbal pack brand searches, placing Sabian second out of four brands. When we asked both ChatGPT and Google AI Overviews about cymbal pack brands, Sabian appeared in all answers and was the third most recommended of the four.

Search and AI answers in September 2026

Sabian is the second most searched of 4 competitors and the third most recommended in AI answers.

  1. ZildjianShare of searches 48%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SabianShare of searches 24%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. MeinlShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. PaisteShare of searches 14%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top cymbal pack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sabian appeared in all five answers. Sabian is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zildjian1st
  2. Meinl2nd
  3. Sabian3rd
  4. Paiste4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zildjian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sabian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meinl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paiste1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cymbal pack brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cymbal pack brands compete with Sabian?

Sabian against cymbal pack brands in New Zealand, by month

Share of searches by month for Zildjian, Sabian, Meinl, Paiste. The figures are in the table below the chart.

View monthly share of searches table
MonthZildjianSabianMeinlPaiste
Oct 202543.8%27.1%16.7%12.5%
Nov 202548%24%14%14%
Dec 202548.5%24.2%13.6%13.6%
Jan 202649%18.4%16.3%16.3%
Feb 202650%25%14.6%10.4%
Mar 202655.3%17%14.9%12.8%
Apr 202653.6%19.6%16.1%10.7%
May 202650%19.2%15.4%15.4%
Jun 202649.1%21.1%14%15.8%
Jul 202654.9%19.6%11.8%13.7%
Aug 202657.4%18%13.1%11.5%
Sep 202648%24%14%14%

  1. 1.Zildjian

    48%

    Held 1st. 240 estimated branded searches, -31.4% vs prior month. Share -9.4 points.

  2. 2.Sabian

    24%

    Held 2nd. 120 estimated branded searches, +9.1% vs prior month. Share +6 points.

  3. 3.Meinl

    14%

    Held 3rd. 70 estimated branded searches, -12.5% vs prior month. Share +0.9 points.

  4. 4.Paiste

    14%

    Held 4th. 70 estimated branded searches, 0% vs prior month. Share +2.5 points.

Compare popularity between Sabian and its closest rivals

Every comparison with Sabian

4 comparisons

How has branded search demand for Sabian changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sabian in New Zealand fell from 130 to 120.
  • Across the 12 months ending September 2026, Sabian’s share of searches among cymbal pack brands in New Zealand decreased from 27.1% to 24%.
  • Across the 12 months ending September 2026, Sabian’s share of searches among cymbal pack brands in New Zealand peaked at 27.1% in October 2025 and was lowest at 17% in March 2026.

How did search popularity change for New Zealand cymbal pack brands in September 2026?

4 changes

  1. In September 2026, Sabian gained share of searches among cymbal pack brands in New Zealand, from 18% to 24%.

  2. In September 2026, Paiste gained share of searches among cymbal pack brands in New Zealand, from 11.5% to 14%.

  3. In September 2026, Meinl gained share of searches among cymbal pack brands in New Zealand, from 13.1% to 14%.

  4. In September 2026, Zildjian lost share of searches among cymbal pack brands in New Zealand, from 57.4% to 48%.

How are Sabian’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sabian’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sabian
  • sabian cymbals

Do you work for Sabian? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sabian compete?

Sabian is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cymbal brands2nd of 521.1%Show ranking
Cymbal pack brands2nd of 424%Shown above
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