Brandwave

Paiste vs Sabian:Which is more popular?

In September 2026, Sabian had more branded searches than Paiste among cymbal pack brands in New Zealand. Sabian had about 120 branded searches, while Paiste had 70. Sabian made up 24% of all cymbal pack brand searches we track, and Paiste accounted for 14%. When we asked ChatGPT and Google AI Overviews about cymbal pack brands, Sabian appeared in all five answers and Paiste in one. Sabian was mentioned before Paiste in every answer.

Among cymbal pack brands in New Zealand in September 2026

Who do people search for more?

Sabian, about 71% more searches than Paiste

Sabian 120 searchesPaiste 70 searches

Who does AI mention more?

Sabian, mentioned in every answer we collected

Sabian in 5 of 5Paiste in 1 of 5

Who does AI recommend more?

Sabian, named ahead of Paiste in every answer

Sabian first in 4Paiste never first

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Top cymbal pack brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sabian appeared in all five answers. Paiste was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sabian was listed before Paiste in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zildjian1st
  2. Meinl2nd
  3. Sabian3rd
  4. Paiste4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zildjian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sabian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meinl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paiste1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cymbal pack brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Paiste or Sabian more popular in search?

This chart shows how often people search Google for Paiste and Sabian by name. Each line represents a brand's share of searches for all four cymbal pack brands we track, month by month, from searches in New Zealand.

Paiste and Sabian among cymbal pack brands in New Zealand, by month

Share of searches by month for Sabian, Paiste. The figures are in the table below the chart.

View monthly share of searches table
MonthZildjianSabianMeinlPaiste
Oct 202543.8%27.1%16.7%12.5%
Nov 202548%24%14%14%
Dec 202548.5%24.2%13.6%13.6%
Jan 202649%18.4%16.3%16.3%
Feb 202650%25%14.6%10.4%
Mar 202655.3%17%14.9%12.8%
Apr 202653.6%19.6%16.1%10.7%
May 202650%19.2%15.4%15.4%
Jun 202649.1%21.1%14%15.8%
Jul 202654.9%19.6%11.8%13.7%
Aug 202657.4%18%13.1%11.5%
Sep 202648%24%14%14%

How has the Paiste and Sabian comparison changed over the last 12 months?

3 findings
  • Sabian was ahead of Paiste in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Paiste’s share of searches among cymbal pack brands in New Zealand moved from 12.5% to 14%, and its estimated monthly branded searches moved from 60 to 70.
  • Across the 12 months ending September 2026, Sabian’s share of searches among cymbal pack brands in New Zealand moved from 27.1% to 24%, and its estimated monthly branded searches moved from 130 to 120.

How did search popularity change for New Zealand cymbal pack brands in September 2026?

2 changes
  1. In September 2026, Sabian gained share of searches among cymbal pack brands in New Zealand, from 18% to 24%.

  2. In September 2026, Paiste gained share of searches among cymbal pack brands in New Zealand, from 11.5% to 14%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Paiste’s and Sabian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Paiste

2 branded search terms

  • paiste
  • paiste cymbals

Sabian

2 branded search terms

  • sabian
  • sabian cymbals

How the Brand Demand Index is measured

Other head-to-heads among cymbal pack brands

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