Brandwave

How popular isSabian?

In September 2026, people searched for Sabian by name about 120 times in New Zealand, a 7.7% decrease from the previous year. These searches made up 21.1% of all New Zealand cymbal brand searches, placing Sabian second out of five brands. When we asked both ChatGPT and Google AI Overviews about cymbal brands, Sabian appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Sabian is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. ZildjianShare of searches 42.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SabianShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Istanbul AgopShare of searches 12.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. MeinlShare of searches 12.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  5. PaisteShare of searches 12.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
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Top cymbal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sabian was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sabian is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zildjian1st
  2. Sabian2nd
  3. Paiste3rd
  4. Meinl4th
  5. Istanbul Agop5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zildjian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Meinl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paiste5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sabian4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Istanbul Agop3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cymbal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cymbal brands compete with Sabian?

Sabian against cymbal brands in New Zealand, by month

Share of searches by month for Zildjian, Sabian, Istanbul Agop, Meinl, Paiste. The figures are in the table below the chart.

View monthly share of searches table
MonthZildjianSabianIstanbul AgopMeinlPaiste
Oct 202540.4%25%7.7%15.4%11.5%
Nov 202543.6%21.8%9.1%12.7%12.7%
Dec 202545.7%22.9%5.7%12.9%12.9%
Jan 202644.4%16.7%9.3%14.8%14.8%
Feb 202646.2%23.1%7.7%13.5%9.6%
Mar 202648.1%14.8%13%13%11.1%
Apr 202650%18.3%6.7%15%10%
May 202642.6%16.4%14.8%13.1%13.1%
Jun 202642.4%18.2%13.6%12.1%13.6%
Jul 202648.3%17.2%12.1%10.3%12.1%
Aug 202650%15.7%12.9%11.4%10%
Sep 202642.1%21.1%12.3%12.3%12.3%

  1. 1.Zildjian

    42.1%

    Held 1st. 240 estimated branded searches, -31.4% vs prior month. Share -7.9 points.

  2. 2.Sabian

    21.1%

    Held 2nd. 120 estimated branded searches, +9.1% vs prior month. Share +5.3 points.

  3. 3.Istanbul Agop

    12.3%

    Held 3rd. 70 estimated branded searches, -22.2% vs prior month. Share -0.6 points.

  4. 4.Meinl

    12.3%

    Held 4th. 70 estimated branded searches, -12.5% vs prior month. Share +0.9 points.

  5. 5.Paiste

    12.3%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share +2.3 points.

Compare popularity between Sabian and its closest rivals

Every comparison with Sabian

4 comparisons

How has branded search demand for Sabian changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sabian in New Zealand fell from 130 to 120.
  • Across the 12 months ending September 2026, Sabian’s share of searches among cymbal brands in New Zealand decreased from 25% to 21.1%.
  • Across the 12 months ending September 2026, Sabian’s share of searches among cymbal brands in New Zealand peaked at 25% in October 2025 and was lowest at 14.8% in March 2026.

How did search popularity change for New Zealand cymbal brands in September 2026?

5 changes

  1. In September 2026, Sabian gained share of searches among cymbal brands in New Zealand, from 15.7% to 21.1%.

  2. In September 2026, Paiste gained share of searches among cymbal brands in New Zealand, from 10% to 12.3%.

  3. In September 2026, Meinl gained share of searches among cymbal brands in New Zealand, from 11.4% to 12.3%.

  4. In September 2026, Zildjian lost share of searches among cymbal brands in New Zealand, from 50% to 42.1%.

  5. In September 2026, Istanbul Agop lost share of searches among cymbal brands in New Zealand, from 12.9% to 12.3%.

How are Sabian’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sabian’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sabian
  • sabian cymbals

Do you work for Sabian? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Sabian compete?

Sabian is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cymbal brands2nd of 521.1%Shown above
Cymbal pack brands2nd of 424%Show ranking
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Is Sabian your brand?

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