Stick bag brands in New Zealand:Which are most popular?
In September 2026, Zildjian was the most searched stick bag brand in New Zealand, accounting for 50% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Vic Firth showed up in every answer.
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Top stick bag brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Vic Firth appeared every time. Zildjian, which ranked first in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about stick bag brands
4 answers
Asked ChatGPT
“Which stick bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stick bag brands in New Zealand?”
Asked ChatGPT
“What's the best stick bag brand in New Zealand for drum sticks?”
Searched Google, AI Overview
“best stick bag”
Searched Google, AI Overview
“drum bag for sticks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which stick bag brands do people search for most?
This chart shows how often people search Google for each stick bag brand by name. Each line represents a brand's share of searches for all four stick bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zildjian, Vic Firth, Meinl, Promark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zildjian | Vic Firth | Meinl | Promark |
|---|---|---|---|---|
| Oct 2025 | 51.2% | 17.1% | 19.5% | 12.2% |
| Nov 2025 | 55.8% | 16.3% | 16.3% | 11.6% |
| Dec 2025 | 55.2% | 19% | 15.5% | 10.3% |
| Jan 2026 | 52.2% | 19.6% | 17.4% | 10.9% |
| Feb 2026 | 47.1% | 29.4% | 13.7% | 9.8% |
| Mar 2026 | 55.3% | 21.3% | 14.9% | 8.5% |
| Apr 2026 | 52.6% | 22.8% | 15.8% | 8.8% |
| May 2026 | 44.1% | 33.9% | 13.6% | 8.5% |
| Jun 2026 | 45.2% | 35.5% | 12.9% | 6.5% |
| Jul 2026 | 56% | 24% | 12% | 8% |
| Aug 2026 | 53.8% | 23.1% | 12.3% | 10.8% |
| Sep 2026 | 50% | 22.9% | 14.6% | 12.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 240 | -31.4% | -3.8 points | |
| 2, held 2nd | 22.9% | 110 | -26.7% | -0.2 points | |
| 3, held 3rd | 14.6% | 70 | -12.5% | +2.3 points | |
| 4, held 4th | 12.5% | 60 | -14.3% | +1.7 points |
1.
Zildjian50%
Held 1st. 240 estimated branded searches, -31.4% vs prior month. Share -3.8 points.
22.9%
Held 2nd. 110 estimated branded searches, -26.7% vs prior month. Share -0.2 points.
3.
Meinl14.6%
Held 3rd. 70 estimated branded searches, -12.5% vs prior month. Share +2.3 points.
4.
Promark12.5%
Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share +1.7 points.
Which brand is most popular in search among stick bag brands in New Zealand?
4 brands
In September 2026, Zildjian was the most searched among stick bag brands in New Zealand, with an estimated 240 branded searches, 50% of all searches for the four we track. Vic Firth is in 2nd place, 27.1 percentage points behind at 22.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Zildjian | 51.2% → 50% | 56%Jul 2026 | 44.1%May 2026 | 1st |
 Vic Firth | 17.1% → 22.9% | 35.5%Jun 2026 | 16.3%Nov 2025 | 3rd → 2nd |
| Meinl | 19.5% → 14.6% | 19.5%Oct 2025 | 12%Jul 2026 | 2nd → 3rd |
| Promark | 12.2% → 12.5% | 12.5%Sep 2026 | 6.5%Jun 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Zildjian’s share of searches among stick bag brands in New Zealand decreased from 51.2% to 50%.
- Across the 12 months ending September 2026, Vic Firth’s share of searches among stick bag brands in New Zealand increased from 17.1% to 22.9%.
- Across the 12 months ending September 2026, Meinl’s share of searches among stick bag brands in New Zealand decreased from 19.5% to 14.6%.
- Across the 12 months ending September 2026, Zildjian’s share of searches among stick bag brands in New Zealand peaked at 56% in July 2026 and was lowest at 44.1% in May 2026.
- Across the 12 months ending September 2026, Vic Firth’s share of searches among stick bag brands in New Zealand peaked at 35.5% in June 2026 and was lowest at 16.3% in November 2025.
- Across the 12 months ending September 2026, Meinl’s share of searches among stick bag brands in New Zealand peaked at 19.5% in October 2025 and was lowest at 12% in July 2026.
- Across the 12 months ending September 2026, Promark’s share of searches among stick bag brands in New Zealand peaked at 12.5% in September 2026 and was lowest at 6.5% in June 2026.
- Across the 12 months ending September 2026, Vic Firth rose from 3rd to 2nd among stick bag brands in New Zealand.
- Across the 12 months ending September 2026, Meinl fell from 2nd to 3rd among stick bag brands in New Zealand.
- Across the 12 months ending September 2026, Promark held steady: its share of searches among stick bag brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand stick bag brands in September 2026?
4 changes
In September 2026, Meinl gained share of searches among stick bag brands in New Zealand, from 12.3% to 14.6%.
In September 2026, Promark gained share of searches among stick bag brands in New Zealand, from 10.8% to 12.5%.
In September 2026, Zildjian lost share of searches among stick bag brands in New Zealand, from 53.8% to 50%.
Vic Firth’s share of searches among stick bag brands in New Zealand has lost ground for 3 months in a row, from 35.5% to 22.9% in September 2026.
How are branded searches counted for stick bag brands?
8 search terms
Each brand's share of searches among stick bag brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Compare popularity between leading brands
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