Brandwave

How popular isVic Firth?

In September 2026, people searched for Vic Firth by name about 110 times in New Zealand, a 57.1% increase from the previous year. These searches made up 22.9% of all New Zealand stick bag brand searches, placing Vic Firth second out of four brands. When we asked both ChatGPT and Google AI Overviews about stick bag brands, Vic Firth appeared in all answers.

Search and AI answers in September 2026

Vic Firth is the second most searched of 4 competitors.

  1. ZildjianShare of searches 50%Mentioned in 0 of 4 AI answers
  2. Vic FirthShare of searches 22.9%Mentioned in 4 of 4 AI answers
  3. MeinlShare of searches 14.6%Mentioned in 1 of 4 AI answers
  4. PromarkShare of searches 12.5%Mentioned in 2 of 4 AI answers
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Top stick bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Vic Firth appeared in all four answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vic Firth4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Promark2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Meinl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zildjian0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stick bag brands

4 answers

  • Asked ChatGPT

    “Which stick bag brand should I buy in New Zealand?”

    1. 1Vic Firth

  • Asked ChatGPT

    “What are the best stick bag brands in New Zealand?”

    1. 1Vic Firth
    2. 2Promark
    3. 3Meinl

  • Asked ChatGPT

    “What's the best stick bag brand in New Zealand for drum sticks?”

    1. 1Vic Firth

  • Searched Google, AI Overview

    “best stick bag”

    1. 1Vic Firth
    2. 2Promark

  • Searched Google, AI Overview

    “drum bag for sticks”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stick bag brands compete with Vic Firth?

Vic Firth against stick bag brands in New Zealand, by month

Share of searches by month for Zildjian, Vic Firth, Meinl, Promark. The figures are in the table below the chart.

View monthly share of searches table
MonthZildjianVic FirthMeinlPromark
Oct 202551.2%17.1%19.5%12.2%
Nov 202555.8%16.3%16.3%11.6%
Dec 202555.2%19%15.5%10.3%
Jan 202652.2%19.6%17.4%10.9%
Feb 202647.1%29.4%13.7%9.8%
Mar 202655.3%21.3%14.9%8.5%
Apr 202652.6%22.8%15.8%8.8%
May 202644.1%33.9%13.6%8.5%
Jun 202645.2%35.5%12.9%6.5%
Jul 202656%24%12%8%
Aug 202653.8%23.1%12.3%10.8%
Sep 202650%22.9%14.6%12.5%

  1. 1.Zildjian

    50%

    Held 1st. 240 estimated branded searches, -31.4% vs prior month. Share -3.8 points.

  2. 2.Vic Firth

    22.9%

    Held 2nd. 110 estimated branded searches, -26.7% vs prior month. Share -0.2 points.

  3. 3.Meinl

    14.6%

    Held 3rd. 70 estimated branded searches, -12.5% vs prior month. Share +2.3 points.

  4. 4.Promark

    12.5%

    Held 4th. 60 estimated branded searches, -14.3% vs prior month. Share +1.7 points.

Compare popularity between Vic Firth and its closest rivals

Every comparison with Vic Firth

3 comparisons

How has branded search demand for Vic Firth changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vic Firth in New Zealand rose from 70 to 110.
  • Across the 12 months ending September 2026, Vic Firth’s share of searches among stick bag brands in New Zealand increased from 17.1% to 22.9%.
  • Across the 12 months ending September 2026, Vic Firth’s share of searches among stick bag brands in New Zealand peaked at 35.5% in June 2026 and was lowest at 16.3% in November 2025.
  • Across the 12 months ending September 2026, Vic Firth rose from 3rd to 2nd among stick bag brands in New Zealand.

How did search popularity change for New Zealand stick bag brands in September 2026?

4 changes

  1. In September 2026, Meinl gained share of searches among stick bag brands in New Zealand, from 12.3% to 14.6%.

  2. In September 2026, Promark gained share of searches among stick bag brands in New Zealand, from 10.8% to 12.5%.

  3. In September 2026, Zildjian lost share of searches among stick bag brands in New Zealand, from 53.8% to 50%.

  4. Vic Firth’s share of searches among stick bag brands in New Zealand has lost ground for 3 months in a row, from 35.5% to 22.9% in September 2026.

How are Vic Firth’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Vic Firth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vic firth
  • vic firth drumsticks

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How the Brand Demand Index is measured

Where does Vic Firth compete?

Vic Firth is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Stick bag brands2nd of 422.9%Shown above
Drum stick brands2nd of 428.9%Show ranking
Creator with pink hair and a pink jacket

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