Brandwave

How popular isVater?

In September 2026, people searched for Vater by name about 40 times in New Zealand, about the same as the previous year. These searches made up 10.5% of all New Zealand drum stick brand searches, placing Vater fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about drum stick brands, Vater appeared in three of the four answers and was the third most recommended of the four.

Search and AI answers in September 2026

Vater is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. ZildjianShare of searches 44.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  2. Vic FirthShare of searches 28.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. PromarkShare of searches 15.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. VaterShare of searches 10.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top drum stick brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Vater was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Vater is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vic Firth1st
  2. Promark2nd
  3. Vater3rd
  4. Zildjian4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vic Firth4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Promark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Zildjian3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vater3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about drum stick brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which drum stick brands compete with Vater?

Vater against drum stick brands in New Zealand, by month

Share of searches by month for Zildjian, Vic Firth, Promark, Vater. The figures are in the table below the chart.

View monthly share of searches table
MonthZildjianVic FirthPromarkVater
Oct 202551.5%21.2%15.2%12.1%
Nov 202551.5%21.2%15.2%12.1%
Dec 202548.8%25.6%14%11.6%
Jan 202648.6%25.7%14.3%11.4%
Feb 202641.5%36.6%12.2%9.8%
Mar 202645.9%27%10.8%16.2%
Apr 202646.7%28.9%11.1%13.3%
May 202635.4%41.7%10.4%12.5%
Jun 202635.4%45.8%8.3%10.4%
Jul 202640%34.3%11.4%14.3%
Aug 202643.8%31.3%14.6%10.4%
Sep 202644.7%28.9%15.8%10.5%

  1. 1.Zildjian

    44.7%

    Held 1st. 170 estimated branded searches, -19% vs prior month. Share +1 points.

  2. 2.Vic Firth

    28.9%

    Held 2nd. 110 estimated branded searches, -26.7% vs prior month. Share -2.3 points.

  3. 3.Promark

    15.8%

    Held 3rd. 60 estimated branded searches, -14.3% vs prior month. Share +1.2 points.

  4. 4.Vater

    10.5%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share +0.1 points.

Compare popularity between Vater and its closest rivals

How has branded search demand for Vater changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vater in New Zealand held steady at 40.
  • Across the 12 months ending September 2026, Vater’s share of searches among drum stick brands in New Zealand decreased from 12.1% to 10.5%.
  • Across the 12 months ending September 2026, Vater’s share of searches among drum stick brands in New Zealand peaked at 16.2% in March 2026 and was lowest at 9.8% in February 2026.

How did search popularity change for New Zealand drum stick brands in September 2026?

3 changes

  1. In September 2026, Promark gained share of searches among drum stick brands in New Zealand, from 14.6% to 15.8%.

  2. In September 2026, Zildjian gained share of searches among drum stick brands in New Zealand, from 43.8% to 44.7%.

  3. In September 2026, Vic Firth lost share of searches among drum stick brands in New Zealand, from 31.3% to 28.9%.

How are Vater’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Vater’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vater
  • vater drumsticks

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How the Brand Demand Index is measured

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