Promark vs Vater:Which is more popular?
In September 2026, Promark had more branded searches than Vater among drum stick brands in New Zealand. Promark had about 60 branded searches, while Vater had 40. Promark made up 15.8% of all drum stick brand searches we track, and Vater accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about drum stick brands, Promark appeared in all four answers and Vater in three. Promark and Vater were each mentioned first in two of the four answers.
Who do people search for more?
Promark, about 50% more searches than Vater
Who does AI mention more?
Promark, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top drum stick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Promark appeared in all four answers. Vater was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Promark and Vater were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about drum stick brands
4 answers
Asked ChatGPT
“Which drum stick brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drum stick brands in New Zealand?”
Asked ChatGPT
“What's the best drum stick brand in New Zealand for a drummer?”
Searched Google, AI Overview
“drum sticks nz”
Searched Google, AI Overview
“drummer sticks”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Promark or Vater more popular in search?
This chart shows how often people search Google for Promark and Vater by name. Each line represents a brand's share of searches for all four drum stick brands we track, month by month, from searches in New Zealand.
Share of searches by month for Promark, Vater. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zildjian | Vic Firth | Promark | Vater |
|---|---|---|---|---|
| Oct 2025 | 51.5% | 21.2% | 15.2% | 12.1% |
| Nov 2025 | 51.5% | 21.2% | 15.2% | 12.1% |
| Dec 2025 | 48.8% | 25.6% | 14% | 11.6% |
| Jan 2026 | 48.6% | 25.7% | 14.3% | 11.4% |
| Feb 2026 | 41.5% | 36.6% | 12.2% | 9.8% |
| Mar 2026 | 45.9% | 27% | 10.8% | 16.2% |
| Apr 2026 | 46.7% | 28.9% | 11.1% | 13.3% |
| May 2026 | 35.4% | 41.7% | 10.4% | 12.5% |
| Jun 2026 | 35.4% | 45.8% | 8.3% | 10.4% |
| Jul 2026 | 40% | 34.3% | 11.4% | 14.3% |
| Aug 2026 | 43.8% | 31.3% | 14.6% | 10.4% |
| Sep 2026 | 44.7% | 28.9% | 15.8% | 10.5% |
How has the Promark and Vater comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Vater took it in March 2026, Promark took it in August 2026.
- Across the 12 months ending September 2026, Promark’s share of searches among drum stick brands in New Zealand moved from 15.2% to 15.8%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 12 months ending September 2026, Vater’s share of searches among drum stick brands in New Zealand moved from 12.1% to 10.5%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand drum stick brands in September 2026?
1 change
In September 2026, Promark gained share of searches among drum stick brands in New Zealand, from 14.6% to 15.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Promark’s and Vater’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among drum stick brands
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