Vater vs Vic Firth:Which is more popular?
In September 2026, Vic Firth had more branded searches than Vater among drum stick brands in New Zealand. Vic Firth had about 110 branded searches, while Vater had 40. Vic Firth made up 28.9% of all drum stick brand searches we track, and Vater accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about drum stick brands, Vic Firth appeared in all four answers and Vater in three. Vic Firth was mentioned before Vater in three out of four answers.
Who do people search for more?
Vic Firth, about 3 searches for every 1 for Vater
Who does AI mention more?
Vic Firth, mentioned in every answer we collected
Who does AI recommend more?
Vic Firth, named ahead of Vater in 3 of 4 answers
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Top drum stick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Vic Firth appeared in all four answers. Vater was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Vic Firth was listed before Vater in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about drum stick brands
4 answers
Asked ChatGPT
“Which drum stick brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drum stick brands in New Zealand?”
Asked ChatGPT
“What's the best drum stick brand in New Zealand for a drummer?”
Searched Google, AI Overview
“drum sticks nz”
Searched Google, AI Overview
“drummer sticks”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Vater or Vic Firth more popular in search?
This chart shows how often people search Google for Vater and Vic Firth by name. Each line represents a brand's share of searches for all four drum stick brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vic Firth, Vater. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zildjian | Vic Firth | Promark | Vater |
|---|---|---|---|---|
| Oct 2025 | 51.5% | 21.2% | 15.2% | 12.1% |
| Nov 2025 | 51.5% | 21.2% | 15.2% | 12.1% |
| Dec 2025 | 48.8% | 25.6% | 14% | 11.6% |
| Jan 2026 | 48.6% | 25.7% | 14.3% | 11.4% |
| Feb 2026 | 41.5% | 36.6% | 12.2% | 9.8% |
| Mar 2026 | 45.9% | 27% | 10.8% | 16.2% |
| Apr 2026 | 46.7% | 28.9% | 11.1% | 13.3% |
| May 2026 | 35.4% | 41.7% | 10.4% | 12.5% |
| Jun 2026 | 35.4% | 45.8% | 8.3% | 10.4% |
| Jul 2026 | 40% | 34.3% | 11.4% | 14.3% |
| Aug 2026 | 43.8% | 31.3% | 14.6% | 10.4% |
| Sep 2026 | 44.7% | 28.9% | 15.8% | 10.5% |
How has the Vater and Vic Firth comparison changed over the last 12 months?
3 findings
- Vic Firth was ahead of Vater in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Vater’s share of searches among drum stick brands in New Zealand moved from 12.1% to 10.5%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending September 2026, Vic Firth’s share of searches among drum stick brands in New Zealand moved from 21.2% to 28.9%, and its estimated monthly branded searches moved from 70 to 110.
How did search popularity change for New Zealand drum stick brands in September 2026?
1 change
In September 2026, Vic Firth lost share of searches among drum stick brands in New Zealand, from 31.3% to 28.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Vater’s and Vic Firth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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