Vic Firth vs Zildjian:Which is more popular?
In September 2026, Zildjian had more branded searches than Vic Firth among drum stick brands in New Zealand. Zildjian had about 170 branded searches, while Vic Firth had 110. Zildjian made up 44.7% of all drum stick brand searches we track, and Vic Firth accounted for 28.9%. When we asked ChatGPT and Google AI Overviews about drum stick brands, Vic Firth appeared in all four answers and Zildjian in three. Vic Firth was mentioned before Zildjian in every answer.
Who do people search for more?
Zildjian, about 55% more searches than Vic Firth
Who does AI mention more?
Vic Firth, mentioned in every answer we collected
Who does AI recommend more?
Vic Firth, named ahead of Zildjian in every answer
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Top drum stick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Vic Firth appeared in all four answers. Zildjian was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Vic Firth was listed before Zildjian in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about drum stick brands
4 answers
Asked ChatGPT
“Which drum stick brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drum stick brands in New Zealand?”
Asked ChatGPT
“What's the best drum stick brand in New Zealand for a drummer?”
Searched Google, AI Overview
“drum sticks nz”
Searched Google, AI Overview
“drummer sticks”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Vic Firth or Zildjian more popular in search?
This chart shows how often people search Google for Vic Firth and Zildjian by name. Each line represents a brand's share of searches for all four drum stick brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zildjian, Vic Firth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zildjian | Vic Firth | Promark | Vater |
|---|---|---|---|---|
| Oct 2025 | 51.5% | 21.2% | 15.2% | 12.1% |
| Nov 2025 | 51.5% | 21.2% | 15.2% | 12.1% |
| Dec 2025 | 48.8% | 25.6% | 14% | 11.6% |
| Jan 2026 | 48.6% | 25.7% | 14.3% | 11.4% |
| Feb 2026 | 41.5% | 36.6% | 12.2% | 9.8% |
| Mar 2026 | 45.9% | 27% | 10.8% | 16.2% |
| Apr 2026 | 46.7% | 28.9% | 11.1% | 13.3% |
| May 2026 | 35.4% | 41.7% | 10.4% | 12.5% |
| Jun 2026 | 35.4% | 45.8% | 8.3% | 10.4% |
| Jul 2026 | 40% | 34.3% | 11.4% | 14.3% |
| Aug 2026 | 43.8% | 31.3% | 14.6% | 10.4% |
| Sep 2026 | 44.7% | 28.9% | 15.8% | 10.5% |
How has the Vic Firth and Zildjian comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Vic Firth took it in May 2026, Zildjian took it in July 2026.
- Across the 12 months ending September 2026, Vic Firth’s share of searches among drum stick brands in New Zealand moved from 21.2% to 28.9%, and its estimated monthly branded searches moved from 70 to 110.
- Across the 12 months ending September 2026, Zildjian’s share of searches among drum stick brands in New Zealand moved from 51.5% to 44.7%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand drum stick brands in September 2026?
2 changes
In September 2026, Zildjian gained share of searches among drum stick brands in New Zealand, from 43.8% to 44.7%.
In September 2026, Vic Firth lost share of searches among drum stick brands in New Zealand, from 31.3% to 28.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Vic Firth’s and Zildjian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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