Promark vs Vic Firth:Which is more popular?
In September 2026, Vic Firth had more branded searches than Promark among drum stick brands in New Zealand. Vic Firth had about 110 branded searches, while Promark had 60. Vic Firth made up 28.9% of all drum stick brand searches we track, and Promark accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about drum stick brands, both Promark and Vic Firth appeared in all four answers. Vic Firth was mentioned before Promark in three out of four answers.
Who do people search for more?
Vic Firth, about 83% more searches than Promark
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Vic Firth, named ahead of Promark in 3 of 4 answers
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Top drum stick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Promark and Vic Firth showed up in all four answers. Vic Firth was listed before Promark in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about drum stick brands
4 answers
Asked ChatGPT
“Which drum stick brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drum stick brands in New Zealand?”
Asked ChatGPT
“What's the best drum stick brand in New Zealand for a drummer?”
Searched Google, AI Overview
“drum sticks nz”
Searched Google, AI Overview
“drummer sticks”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Promark or Vic Firth more popular in search?
This chart shows how often people search Google for Promark and Vic Firth by name. Each line represents a brand's share of searches for all four drum stick brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vic Firth, Promark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zildjian | Vic Firth | Promark | Vater |
|---|---|---|---|---|
| Oct 2025 | 51.5% | 21.2% | 15.2% | 12.1% |
| Nov 2025 | 51.5% | 21.2% | 15.2% | 12.1% |
| Dec 2025 | 48.8% | 25.6% | 14% | 11.6% |
| Jan 2026 | 48.6% | 25.7% | 14.3% | 11.4% |
| Feb 2026 | 41.5% | 36.6% | 12.2% | 9.8% |
| Mar 2026 | 45.9% | 27% | 10.8% | 16.2% |
| Apr 2026 | 46.7% | 28.9% | 11.1% | 13.3% |
| May 2026 | 35.4% | 41.7% | 10.4% | 12.5% |
| Jun 2026 | 35.4% | 45.8% | 8.3% | 10.4% |
| Jul 2026 | 40% | 34.3% | 11.4% | 14.3% |
| Aug 2026 | 43.8% | 31.3% | 14.6% | 10.4% |
| Sep 2026 | 44.7% | 28.9% | 15.8% | 10.5% |
How has the Promark and Vic Firth comparison changed over the last 12 months?
3 findings
- Vic Firth was ahead of Promark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Promark’s share of searches among drum stick brands in New Zealand moved from 15.2% to 15.8%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 12 months ending September 2026, Vic Firth’s share of searches among drum stick brands in New Zealand moved from 21.2% to 28.9%, and its estimated monthly branded searches moved from 70 to 110.
How did search popularity change for New Zealand drum stick brands in September 2026?
2 changes
In September 2026, Promark gained share of searches among drum stick brands in New Zealand, from 14.6% to 15.8%.
In September 2026, Vic Firth lost share of searches among drum stick brands in New Zealand, from 31.3% to 28.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Promark’s and Vic Firth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among drum stick brands
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