Brandwave

How popular isUmbrella Wellbeing?

In September 2026, people searched for Umbrella Wellbeing by name about 90 times in New Zealand, a 35.7% decrease from the previous year. These searches made up 7.8% of all New Zealand corporate wellness platform searches, placing Umbrella Wellbeing second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about corporate wellness platforms, Umbrella Wellbeing appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Umbrella Wellbeing is the second most searched of 7 competitors and the most recommended in AI answers.

  1. TELUS HealthShare of searches 76.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. Umbrella WellbeingShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. WellableShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WellhubShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Personify HealthShare of searches 0.87%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top corporate wellness platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Umbrella Wellbeing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Umbrella Wellbeing is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Umbrella Wellbeing1st
  2. TELUS Health2nd
  3. Personify Health2nd
  4. WellSteps2nd
  5. Wellhub5th
  6. Wellable–
  7. Vantage Fit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Umbrella Wellbeing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wellhub1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Personify Health1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WellSteps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wellable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vantage Fit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate wellness platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which corporate wellness platforms compete with Umbrella Wellbeing?

Umbrella Wellbeing against corporate wellness platforms in New Zealand, by month

Share of searches by month for TELUS Health, Umbrella Wellbeing, Wellable, Wellhub. The figures are in the table below the chart.

View monthly share of searches table
MonthTELUS HealthUmbrella WellbeingWellableWellhubPersonify HealthWellStepsVantage Fit
Oct 202572.7%11.6%9.1%4.1%0.83%0.83%0.83%
Nov 202572.7%9.1%7.4%7.4%2.5%0%0.83%
Dec 202572.8%8.6%11.1%4.9%2.5%0%0%
Jan 202675.9%6%9.5%7.8%0.86%0%0%
Feb 202675.9%6%7.8%9.5%0.86%0%0%
Mar 202667.6%9.5%9.5%6.1%7.4%0%0%
Apr 202665.2%8.1%6.7%10.4%8.1%0.74%0.74%
May 202671%8.9%7.3%8.9%4%0%0%
Jun 202670.4%5.6%11.2%8.8%3.2%0.8%0%
Jul 202675%9.4%7.3%5.2%3.1%0%0%
Aug 202671.5%7.3%8.9%7.3%4.1%0%0.81%
Sep 202676.5%7.8%7.8%6.1%0.87%0.87%0%

  1. 1.TELUS Health

    76.5%

    Held 1st. 880 estimated branded searches, 0% vs prior month. Share +5 points.

  2. 2.Umbrella Wellbeing

    7.8%

    Moved from 3rd to 2nd. 90 estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Wellable

    7.8%

    Moved from 2nd to 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.Wellhub

    6.1%

    Held 4th. 70 estimated branded searches, -22.2% vs prior month. Share -1.2 points.

  5. 5.Personify Health

    0.87%

    Held 5th. 10 estimated branded searches, -80% vs prior month. Share -3.2 points.

  6. 6.WellSteps

    0.87%

    Moved from 7th to 6th. 10 estimated branded searches, — vs prior month. Share +0.9 points.

  7. 7.Vantage Fit

    0%

    Moved from 6th to 7th. 0 estimated branded searches, -100% vs prior month. Share -0.8 points.

Compare popularity between Umbrella Wellbeing and its closest rivals

Every comparison with Umbrella Wellbeing

8 comparisons

How has branded search demand for Umbrella Wellbeing changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Umbrella Wellbeing in New Zealand fell from 140 to 90.
  • Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among corporate wellness platforms in New Zealand decreased from 11.6% to 7.8%.
  • Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among corporate wellness platforms in New Zealand peaked at 11.6% in October 2025 and was lowest at 5.6% in June 2026.

How did search popularity change for New Zealand corporate wellness platforms in September 2026?

6 changes

  1. In September 2026, WellSteps overtook Vantage Fit to rank 6th among corporate wellness platforms in New Zealand, with 0.87% of the searches.

  2. In September 2026, Umbrella Wellbeing overtook Wellable to rank 2nd among corporate wellness platforms in New Zealand, with 7.8% of the searches.

  3. In September 2026, TELUS Health gained share of searches among corporate wellness platforms in New Zealand, from 71.5% to 76.5%.

  4. In September 2026, Personify Health lost share of searches among corporate wellness platforms in New Zealand, from 4.1% to 0.87%.

  5. In September 2026, Wellhub lost share of searches among corporate wellness platforms in New Zealand, from 7.3% to 6.1%.

  6. In September 2026, Wellable lost share of searches among corporate wellness platforms in New Zealand, from 8.9% to 7.8%.

How are Umbrella Wellbeing’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Umbrella Wellbeing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • umbrella wellbeing

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How the Brand Demand Index is measured

Where does Umbrella Wellbeing compete?

Umbrella Wellbeing is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Employee assistance programme providers6th of 73.1%Show ranking
Corporate wellness platforms2nd of 77.8%Shown above
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