Brandwave

How popular isTELUS Health?

In September 2026, people searched for TELUS Health by name about 1,110 times in New Zealand, about the same as the previous year. These searches made up 76.5% of all New Zealand corporate wellness platform searches, placing TELUS Health first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about corporate wellness platforms, TELUS Health appeared in two of the five answers and was the joint second most recommended of the seven.

Search and AI answers in September 2026

TELUS Health is the most searched of 7 competitors and the joint second most recommended in AI answers.

  1. TELUS HealthShare of searches 76.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. Umbrella WellbeingShare of searches 7.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. WellableShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. WellhubShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. Personify HealthShare of searches 0.87%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd

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Top corporate wellness platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TELUS Health was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. TELUS Health is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Umbrella Wellbeing1st
  2. TELUS Health2nd
  3. Personify Health2nd
  4. WellSteps2nd
  5. Wellhub5th
  6. Wellable–
  7. Vantage Fit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Umbrella Wellbeing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TELUS Health2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wellhub1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Personify Health1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WellSteps1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wellable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vantage Fit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about corporate wellness platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which corporate wellness platforms compete with TELUS Health?

TELUS Health against corporate wellness platforms in New Zealand, by month

Share of searches by month for TELUS Health, Umbrella Wellbeing, Wellable, Wellhub. The figures are in the table below the chart.

View monthly share of searches table
MonthTELUS HealthUmbrella WellbeingWellableWellhubPersonify HealthWellStepsVantage Fit
Oct 202572.7%11.6%9.1%4.1%0.83%0.83%0.83%
Nov 202572.7%9.1%7.4%7.4%2.5%0%0.83%
Dec 202572.8%8.6%11.1%4.9%2.5%0%0%
Jan 202675.9%6%9.5%7.8%0.86%0%0%
Feb 202675.9%6%7.8%9.5%0.86%0%0%
Mar 202667.6%9.5%9.5%6.1%7.4%0%0%
Apr 202665.2%8.1%6.7%10.4%8.1%0.74%0.74%
May 202671%8.9%7.3%8.9%4%0%0%
Jun 202670.4%5.6%11.2%8.8%3.2%0.8%0%
Jul 202675%9.4%7.3%5.2%3.1%0%0%
Aug 202671.5%7.3%8.9%7.3%4.1%0%0.81%
Sep 202676.5%7.8%7.8%6.1%0.87%0.87%0%

  1. 1.TELUS Health

    76.5%

    Held 1st. 880 estimated branded searches, 0% vs prior month. Share +5 points.

  2. 2.Umbrella Wellbeing

    7.8%

    Moved from 3rd to 2nd. 90 estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Wellable

    7.8%

    Moved from 2nd to 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  4. 4.Wellhub

    6.1%

    Held 4th. 70 estimated branded searches, -22.2% vs prior month. Share -1.2 points.

  5. 5.Personify Health

    0.87%

    Held 5th. 10 estimated branded searches, -80% vs prior month. Share -3.2 points.

  6. 6.WellSteps

    0.87%

    Moved from 7th to 6th. 10 estimated branded searches, — vs prior month. Share +0.9 points.

  7. 7.Vantage Fit

    0%

    Moved from 6th to 7th. 0 estimated branded searches, -100% vs prior month. Share -0.8 points.

Compare popularity between TELUS Health and its closest rivals

Every comparison with TELUS Health

8 comparisons

How has branded search demand for TELUS Health changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TELUS Health in New Zealand held steady at 1.1K.
  • Across the 12 months ending September 2026, TELUS Health’s share of searches among corporate wellness platforms in New Zealand increased from 72.7% to 76.5%.
  • Across the 12 months ending September 2026, TELUS Health’s share of searches among corporate wellness platforms in New Zealand peaked at 76.5% in September 2026 and was lowest at 65.2% in April 2026.

How did search popularity change for New Zealand corporate wellness platforms in September 2026?

6 changes

  1. In September 2026, WellSteps overtook Vantage Fit to rank 6th among corporate wellness platforms in New Zealand, with 0.87% of the searches.

  2. In September 2026, Umbrella Wellbeing overtook Wellable to rank 2nd among corporate wellness platforms in New Zealand, with 7.8% of the searches.

  3. In September 2026, TELUS Health gained share of searches among corporate wellness platforms in New Zealand, from 71.5% to 76.5%.

  4. In September 2026, Personify Health lost share of searches among corporate wellness platforms in New Zealand, from 4.1% to 0.87%.

  5. In September 2026, Wellhub lost share of searches among corporate wellness platforms in New Zealand, from 7.3% to 6.1%.

  6. In September 2026, Wellable lost share of searches among corporate wellness platforms in New Zealand, from 8.9% to 7.8%.

How are TELUS Health’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using TELUS Health’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • benestar
  • benestar counselling
  • benestar eap
  • lifeworks telus
  • lifeworks telus health
  • telus eap
  • telus health
  • telus health care
  • telus health eap
  • telus health lifeworks
  • telus health one
  • telus health services
  • telus healthcare
  • telus lifeworks
  • telus mental health
  • telus occupational health
  • telushealth

Do you work for TELUS Health? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TELUS Health compete?

TELUS Health is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Employee assistance programme providers1st of 738%Show ranking
Corporate wellness platforms1st of 776.5%Shown above
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